Sprint Tone of Voice — Fast & Modern

Tagline: "The Now Network"

Industry: Telecommunications

Sector: Technology

How Sprint Communicates

Sprint communicates with a fast and modern voice using dynamic language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "The Now Network", captures this voice. The central tension in Sprint's communication is reliable vs. fast, which shapes every message they craft. Their mission is to connect people to whats most important.

Tone Words

Sprint's brand voice is defined by the following tone words: Fast, Modern.

Communication Style

Language Style: Dynamic
Sentence Type: Statement
Tense: Present
Expression: Figurative

Sprint Brand Story

Sprint competed on value and speed before merging with T-Mobile. The yellow brand carved out a position as the affordable alternative to premium carriers.

Brand Message

Americas fastest network

Brand Mission

Connect people to whats most important

Brand Positioning

Core Concept: Speed and Innovation

Central Tension: Reliable vs. Fast

About Sprint

Sprint Corporation was an American telecommunications company. Before being acquired by T-Mobile US on April 1, 2020, it was the fourth-largest mobile network operator in the United States, serving 54.3 million customers as of June 30, 2019. The company also offered wireless voice, messaging, and broadband services through its various subsidiaries under the Boost Mobile and Open Mobile brands and wholesale access to its wireless networks to mobile virtual network operators. In July 2013, majority ownership of the company was purchased by the Japanese telecommunications company SoftBank Group. Sprint used CDMA, EvDO and 4G LTE networks, and formerly operated iDEN, WiMAX, and 5G NR networks. Sprint was incorporated in Kansas. Sprint traced its origins to the Brown Telephone Company, which was founded in 1899 to bring telephone service to the rural area around Abilene, Kansas. In 2006, Sprint left the local landline telephone business and spun those assets off into a new company named Embarq, which later became a part of Lumen Technologies under the CenturyLink brand, which remains one of the largest long-distance providers in the United States. Until 2005, the company was also known as...

Frequently Asked Questions About Sprint

What is Sprint's tone of voice?

Sprint uses a fast, modern tone of voice. Their communication is dynamic, typically using statement-style sentences in the present tense. Their tagline "The Now Network" exemplifies this voice.

How does Sprint communicate with customers?

Sprint competed on value and speed before merging with T-Mobile. The yellow brand carved out a position as the affordable alternative to premium carriers.

What is Sprint's brand message?

Sprint's core message: Americas fastest network Their mission: Connect people to whats most important

What is Sprint's slogan?

Sprint's slogan is "The Now Network". It carries their fast, modern voice.

What is Sprint's mission?

Sprint's mission: Connect people to whats most important

What makes Sprint's brand voice unique?

Sprint stands out through their fast, modern communication style. Their central brand tension, "Reliable vs. Fast", shapes how they communicate across the Technology sector.

What language style does Sprint use?

Sprint uses dynamic language, with figurative messaging, in statement-style sentences, using the present tense.