Monday.com Tone of Voice — New & Way
Tagline: "A New Way of Working"
Industry: Work Management
Sector: Technology
How Monday.com Communicates
Monday.com talks like a bright, colourful office. "A New Way of Working" frames software as freedom, possibility, and momentum — aspirational, clean, energetic. The voice is can-do and upbeat, selling a fresh, optimistic take on getting work done together.
Tone Words
Monday.com's brand voice is defined by the following tone words: New, Way, Working.
Communication Style
- Language Style: Can-do
- Sentence Type: Statement
- Tense: Present
- Expression: Imaginative
Monday.com Brand Story
Monday.com is a Work OS for team management.
Brand Message
Work OS platform
Brand Mission
To help teams run all aspects of their work
Brand Positioning
Core Concept: New working
Central Tension: Old Way vs. New Way
Frequently Asked Questions About Monday.com
What is Monday.com's tone of voice?
Monday.com uses a new, way, working tone of voice. Their communication is can-do, typically using statement-style sentences in the present tense. Their tagline "A New Way of Working" exemplifies this voice.
What is Monday.com's brand message?
Monday.com's core message: Work OS platform Their mission: To help teams run all aspects of their work
What is Monday.com's slogan?
Monday.com's slogan is "A New Way of Working". It carries their new, way, working voice.
What is Monday.com's mission?
Monday.com's mission: To help teams run all aspects of their work
What makes Monday.com's brand voice unique?
Monday.com stands out through their new, way, working communication style. Their central brand tension, "Old Way vs. New Way", shapes how they communicate across the Technology sector.
What language style does Monday.com use?
Monday.com uses can-do language, with imaginative messaging, in statement-style sentences, using the present tense.
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