JetBrains Tone of Voice — Smart & Productive
Tagline: "Essential Tools for Software Developers"
Industry: Developer Tools
Sector: Technology
How JetBrains Communicates
JetBrains ties software to the tools developers work in every day. "Essential Tools for Software Developers" frames the company around smart, productivity-boosting coding environments like IntelliJ IDEA and PyCharm — smart, productive, developer-focused. The voice is developer-tools and confident, selling tools that make coding faster and more pleasant, positioning JetBrains around the powerful IDEs and utilities that many developers consider indispensable to writing good software efficiently.
Tone Words
JetBrains's brand voice is defined by the following tone words: Smart, Productive, Developer.
Communication Style
- Language Style: Developer-tools
- Sentence Type: Statement
- Tense: Present
- Expression: Imaginative
JetBrains Brand Story
JetBrains represents excellence in developer tools. "Essential Tools for Software Developers" captures the brand's smart, productive, developer approach to their craft.
Brand Message
Essential Tools for Software Developers
Brand Mission
Deliver excellence in developer tools
Brand Positioning
Core Concept: Smart Developer Tools
Central Tension: Ordinary vs. Exceptional
About JetBrains
JetBrains s.r.o. (formerly IntelliJ Software s.r.o.) is a global software development private limited company which makes tools for software developers and project managers. The company has its headquarters in Amsterdam, and has offices in China, Europe, and the United States. Jetbrains offers a variety of integrated development environments (IDEs), such as IntelliJ IDEA, PyCharm, WebStorm and CLion. It also created in 2011 the Kotlin programming language, which can run in a Java virtual machine (JVM). InfoWorld magazine awarded the firm "Technology of the Year Award" in 2011 and 2015.
Frequently Asked Questions About JetBrains
What is JetBrains's tone of voice?
JetBrains uses a smart, productive, developer tone of voice. Their communication is developer-tools, typically using statement-style sentences in the present tense. Their tagline "Essential Tools for Software Developers" exemplifies this voice.
How does JetBrains communicate with customers?
JetBrains represents excellence in developer tools. "Essential Tools for Software Developers" captures the brand's smart, productive, developer approach to their craft.
What is JetBrains's brand message?
JetBrains's core message: Essential Tools for Software Developers Their mission: Deliver excellence in developer tools
What is JetBrains's slogan?
JetBrains's slogan is "Essential Tools for Software Developers". It carries their smart, productive, developer voice.
What is JetBrains's mission?
JetBrains's mission: Deliver excellence in developer tools
What makes JetBrains's brand voice unique?
JetBrains stands out through their smart, productive, developer communication style. Their central brand tension, "Ordinary vs. Exceptional", shapes how they communicate across the Technology sector.
What language style does JetBrains use?
JetBrains uses developer-tools language, with imaginative messaging, in statement-style sentences, using the present tense.
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