Constant Contact Tone of Voice — Marketing & Simple

Tagline: "Marketing Made Simple"

Industry: Marketing

Sector: Technology

How Constant Contact Communicates

Constant Contact ties marketing to being simple for small businesses. "Marketing Made Simple" frames the platform around easy email and online marketing tools that small businesses can actually use — simple, approachable, helpful. The voice is simple-small-biz-marketing and reassuring, selling the confidence that even non-experts can market well, positioning Constant Contact around straightforward tools that let small businesses send emails, run campaigns, and reach customers without needing a marketing team.

Tone Words

Constant Contact's brand voice is defined by the following tone words: Marketing, Simple, Easy.

Communication Style

Language Style: Simple-small-biz-marketing
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Constant Contact Brand Story

Constant Contact provides email and digital marketing.

Brand Message

Email marketing

Brand Mission

To help small businesses succeed through marketing

Brand Positioning

Core Concept: Simple marketing

Central Tension: Complex vs. Simple

About Constant Contact

Constant Contact, Inc. is an online marketing company, headquartered in Waltham, Massachusetts, with additional offices in Boston, Massachusetts; Loveland, Colorado; Gainesville, Florida; Los Angeles, California; Brisbane, Australia; Waterloo, Canada; and, London, England. The company was founded in 1995 by Randy Parker and was later sold to Endurance International in 2015. As of 2021 it had been acquired by ClearLake Investments.

Frequently Asked Questions About Constant Contact

What is Constant Contact's tone of voice?

Constant Contact uses a marketing, simple, easy tone of voice. Their communication is simple-small-biz-marketing, typically using statement-style sentences in the present tense. Their tagline "Marketing Made Simple" exemplifies this voice.

What is Constant Contact's brand message?

Constant Contact's core message: Email marketing Their mission: To help small businesses succeed through marketing

What is Constant Contact's slogan?

Constant Contact's slogan is "Marketing Made Simple". It carries their marketing, simple, easy voice.

What is Constant Contact's mission?

Constant Contact's mission: To help small businesses succeed through marketing

What makes Constant Contact's brand voice unique?

Constant Contact stands out through their marketing, simple, easy communication style. Their central brand tension, "Complex vs. Simple", shapes how they communicate across the Technology sector.

What language style does Constant Contact use?

Constant Contact uses simple-small-biz-marketing language, with imaginative messaging, in statement-style sentences, using the present tense.