Fortinet Tone of Voice — Securing & People

Tagline: "Securing People Devices and Data Everywhere"

Industry: Cybersecurity

Sector: Technology

How Fortinet Communicates

Fortinet ties cybersecurity to protecting everything, everywhere. "Securing People, Devices and Data Everywhere" frames the company around broad network security that covers users and systems wherever they are — comprehensive, protective, everywhere. The voice is security-everywhere and confident, selling all-encompassing protection in a world where threats can come from anywhere, positioning Fortinet around securing the sprawling mix of people, devices, and data that make up a modern organisation, across every location and connection.

Tone Words

Fortinet's brand voice is defined by the following tone words: Securing, People, Everywhere.

Communication Style

Language Style: Security-everywhere
Sentence Type: Statement
Tense: Present
Expression: Straightforward

Fortinet Brand Story

Fortinet provides cybersecurity solutions including firewalls.

Brand Message

Network security company

Brand Mission

To deliver the most comprehensive cybersecurity platform

Brand Positioning

Core Concept: Universal security

Central Tension: Vulnerable vs. Secured

About Fortinet

Fortinet, Inc. is an American cybersecurity company headquartered in Sunnyvale, California. It develops and sells security products including firewalls, endpoint security and intrusion detection systems. Fortinet has offices in the US, Canada, and UK. Founded in 2000 by brothers Ken Xie and Michael Xie, the company's first and main product was FortiGate, a physical firewall. The company later added wireless access points, sandbox and messaging security. The company went public in November 2009.

Frequently Asked Questions About Fortinet

What is Fortinet's tone of voice?

Fortinet uses a securing, people, everywhere tone of voice. Their communication is security-everywhere, typically using statement-style sentences in the present tense. Their tagline "Securing People Devices and Data Everywhere" exemplifies this voice.

What is Fortinet's brand message?

Fortinet's core message: Network security company Their mission: To deliver the most comprehensive cybersecurity platform

What is Fortinet's slogan?

Fortinet's slogan is "Securing People Devices and Data Everywhere". It carries their securing, people, everywhere voice.

What is Fortinet's mission?

Fortinet's mission: To deliver the most comprehensive cybersecurity platform

What makes Fortinet's brand voice unique?

Fortinet stands out through their securing, people, everywhere communication style. Their central brand tension, "Vulnerable vs. Secured", shapes how they communicate across the Technology sector.

What language style does Fortinet use?

Fortinet uses security-everywhere language, with straightforward messaging, in statement-style sentences, using the present tense.