NetApp Tone of Voice — Data & Driven
Tagline: "Data-Driven"
Industry: Data Storage
Sector: Technology
How NetApp Communicates
NetApp ties storage to managing data intelligently. "Data-Driven" frames the company around cloud and on-premise data services that help organisations store, protect, and use their data — data-focused, intelligent, capable. The voice is data-management and confident, selling the ability to get more value and control from ever-growing data, positioning NetApp around being the intelligent data infrastructure that lets businesses handle their information seamlessly across the cloud and their own systems.
Tone Words
NetApp's brand voice is defined by the following tone words: Data, Driven, Intelligence.
Communication Style
- Language Style: Data-management
- Sentence Type: Statement
- Tense: Present
- Expression: Imaginative
NetApp Brand Story
NetApp provides cloud data services and storage solutions.
Brand Message
Cloud data services
Brand Mission
To help customers realize the full potential of their data
Brand Positioning
Core Concept: Data drive
Central Tension: Gut vs. Data
About NetApp
NetApp, Inc. is an American data infrastructure company that provides unified data storage, integrated data services, and cloud operations (CloudOps) solutions to enterprise customers. The company is based in San Jose, California. It has ranked in the Fortune 500 from 2012 to 2021. Founded in 1992 with an initial public offering in 1995, NetApp offers cloud data services for management of applications and data both online and physically.
Frequently Asked Questions About NetApp
What is NetApp's tone of voice?
NetApp uses a data, driven, intelligence tone of voice. Their communication is data-management, typically using statement-style sentences in the present tense. Their tagline "Data-Driven" exemplifies this voice.
What is NetApp's brand message?
NetApp's core message: Cloud data services Their mission: To help customers realize the full potential of their data
What is NetApp's slogan?
NetApp's slogan is "Data-Driven". It carries their data, driven, intelligence voice.
What is NetApp's mission?
NetApp's mission: To help customers realize the full potential of their data
What makes NetApp's brand voice unique?
NetApp stands out through their data, driven, intelligence communication style. Their central brand tension, "Gut vs. Data", shapes how they communicate across the Technology sector.
What language style does NetApp use?
NetApp uses data-management language, with imaginative messaging, in statement-style sentences, using the present tense.
More Technology brand voices
- Pure Storage tone of voice
- Western Digital tone of voice
- Seagate tone of voice
- Arista Networks tone of voice
- Juniper Networks tone of voice
- Palo Alto Networks tone of voice
- Fortinet tone of voice
- Zscaler tone of voice
- New Relic tone of voice
- Cadence Design Systems tone of voice
- Synopsys tone of voice
- PTC tone of voice
- Trimble tone of voice
- Coupa Software tone of voice
- Monday.com tone of voice
- Constant Contact tone of voice
- Compass tone of voice
- JetBrains tone of voice
- 1Password tone of voice
- Bitwarden tone of voice
- Raycast tone of voice
- Arc tone of voice
- Things 3 tone of voice
- Pendo tone of voice