Pure Storage Tone of Voice — Storage & Should

Tagline: "Storage as It Should Be"

Industry: Data Storage

Sector: Technology

How Pure Storage Communicates

Pure Storage ties data storage to how it should have been all along. "Storage as It Should Be" frames the company around simple, fast, modern all-flash storage that fixes old headaches — better, modern, elegant. The voice is flash-storage-reimagined and confident, selling a fresh, frustration-free take on enterprise storage, positioning Pure around sleek all-flash systems and a simplicity that makes clunky, complicated legacy storage feel like a problem it has finally solved.

Tone Words

Pure Storage's brand voice is defined by the following tone words: Storage, Should, Better.

Communication Style

Language Style: Flash-storage-reimagined
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Pure Storage Brand Story

Pure Storage provides all-flash data storage solutions.

Brand Message

Flash storage solutions

Brand Mission

To transform how organizations use data

Brand Positioning

Core Concept: Better storage

Central Tension: Is vs. Should Be

Frequently Asked Questions About Pure Storage

What is Pure Storage's tone of voice?

Pure Storage uses a storage, should, better tone of voice. Their communication is flash-storage-reimagined, typically using statement-style sentences in the present tense. Their tagline "Storage as It Should Be" exemplifies this voice.

What is Pure Storage's brand message?

Pure Storage's core message: Flash storage solutions Their mission: To transform how organizations use data

What is Pure Storage's slogan?

Pure Storage's slogan is "Storage as It Should Be". It carries their storage, should, better voice.

What is Pure Storage's mission?

Pure Storage's mission: To transform how organizations use data

What makes Pure Storage's brand voice unique?

Pure Storage stands out through their storage, should, better communication style. Their central brand tension, "Is vs. Should Be", shapes how they communicate across the Technology sector.

What language style does Pure Storage use?

Pure Storage uses flash-storage-reimagined language, with imaginative messaging, in statement-style sentences, using the present tense.