Palo Alto Networks Tone of Voice — Secure & Enterprise

Tagline: "Secure the Enterprise"

Industry: Cybersecurity

Sector: Technology

How Palo Alto Networks Communicates

Palo Alto Networks ties cybersecurity to protecting the whole enterprise. "Secure the Enterprise" frames the company around comprehensive security that defends organisations against modern cyber threats — secure, comprehensive, vigilant. The voice is enterprise-cybersecurity and assured, selling the confidence of strong, wide-ranging protection, positioning Palo Alto around being a leading platform that guards a company’s networks, cloud, and data against the constant, evolving threat of cyberattacks.

Tone Words

Palo Alto Networks's brand voice is defined by the following tone words: Secure, Enterprise, Safety.

Communication Style

Language Style: Enterprise-cybersecurity
Sentence Type: Command
Tense: Command
Expression: Straightforward

Palo Alto Networks Brand Story

Palo Alto Networks is a leading cybersecurity company.

Brand Message

Cybersecurity platform

Brand Mission

To be the cybersecurity partner of choice

Brand Positioning

Core Concept: Enterprise security

Central Tension: Vulnerable vs. Secure

About Palo Alto Networks

Palo Alto Networks, Inc. is an American multinational cybersecurity company with headquarters in Santa Clara, California. The core product is a platform that includes advanced firewalls and cloud-based offerings that extend those firewalls to cover other aspects of security. The company serves over 70,000 organizations in over 150 countries, including 85 of the Fortune 100. It is home to the Unit 42 threat research team and hosts the Ignite cybersecurity conference. It is a partner organization of the World Economic Forum. In June 2018, former Google and SoftBank executive Nikesh Arora joined the company as Chairman and CEO.

Frequently Asked Questions About Palo Alto Networks

What is Palo Alto Networks's tone of voice?

Palo Alto Networks uses a secure, enterprise, safety tone of voice. Their communication is enterprise-cybersecurity, typically using command-style sentences in the command tense. Their tagline "Secure the Enterprise" exemplifies this voice.

What is Palo Alto Networks's brand message?

Palo Alto Networks's core message: Cybersecurity platform Their mission: To be the cybersecurity partner of choice

What is Palo Alto Networks's slogan?

Palo Alto Networks's slogan is "Secure the Enterprise". It carries their secure, enterprise, safety voice.

What is Palo Alto Networks's mission?

Palo Alto Networks's mission: To be the cybersecurity partner of choice

What makes Palo Alto Networks's brand voice unique?

Palo Alto Networks stands out through their secure, enterprise, safety communication style. Their central brand tension, "Vulnerable vs. Secure", shapes how they communicate across the Technology sector.

What language style does Palo Alto Networks use?

Palo Alto Networks uses enterprise-cybersecurity language, with straightforward messaging, in command-style sentences, using the command tense.