Workday Tone of Voice — Adaptive & Modern

Tagline: "For a Changing World"

Industry: Enterprise Software

Sector: Technology

How Workday Communicates

Workday ties enterprise software to adapting in a fast-changing world. "For a Changing World" frames the platform around cloud HR and finance built to flex as organisations shift — adaptive, modern, human. The voice is adaptive-hr-finance and confident, selling a single system for managing people and money that keeps up with constant change, positioning Workday around agility and a human-centred approach to running the back office of a modern enterprise.

Tone Words

Workday's brand voice is defined by the following tone words: Adaptive, Modern, Human.

Communication Style

Language Style: Adaptive-hr-finance
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Workday Brand Story

Workday delivers cloud-based human capital management and financial management software.

Brand Message

Built for the way people work

Brand Mission

To put people at the center of enterprise software

Brand Positioning

Core Concept: HR and finance in the cloud

Central Tension: Tradition vs. Change

About Workday

Workday, Inc., is an American on‑demand (cloud-based) financial management, human capital management, and student information system software vendor. Workday was founded by David Duffield, founder and former CEO of ERP company PeopleSoft, along with former PeopleSoft chief strategist Aneel Bhusri, following Oracle's acquisition of PeopleSoft in 2005. In October 2012, Workday launched a successful initial public offering (IPO) that valued the company at $9.5 billion. Competitors of Workday include SAP Successfactors, Dayforce, UKG, and Oracle.

Frequently Asked Questions About Workday

What is Workday's tone of voice?

Workday uses a adaptive, modern, human tone of voice. Their communication is adaptive-hr-finance, typically using statement-style sentences in the present tense. Their tagline "For a Changing World" exemplifies this voice.

How does Workday communicate with customers?

Workday delivers cloud-based human capital management and financial management software.

What is Workday's brand message?

Workday's core message: Built for the way people work Their mission: To put people at the center of enterprise software

What is Workday's slogan?

Workday's slogan is "For a Changing World". It carries their adaptive, modern, human voice.

What is Workday's mission?

Workday's mission: To put people at the center of enterprise software

What makes Workday's brand voice unique?

Workday stands out through their adaptive, modern, human communication style. Their central brand tension, "Tradition vs. Change", shapes how they communicate across the Technology sector.

What language style does Workday use?

Workday uses adaptive-hr-finance language, with imaginative messaging, in statement-style sentences, using the present tense.