Sony Tone of Voice — Creative & Premium
Tagline: "Be Moved"
Industry: Electronics / Entertainment
Sector: Technology
How Sony Communicates
Sony communicates with a creative, premium and entertainment voice using emotional language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Be Moved", captures this voice. The central tension in Sony's communication is function vs. emotion, which shapes every message they craft. Their mission is to fill the world with emotion through the power of creativity and technology.
Tone Words
Sony's brand voice is defined by the following tone words: Creative, Premium, Entertainment.
Communication Style
- Language Style: Emotional
- Sentence Type: Command
- Tense: Present
- Expression: Figurative
Sony Brand Story
Sony spans electronics, gaming, music, and film—creating the devices and content that entertain the world. From Walkman to PlayStation, Sony has defined entertainment technology for generations.
Brand Message
Technology that moves you through entertainment and creativity
Brand Mission
Fill the world with emotion through the power of creativity and technology
Brand Positioning
Core Concept: Emotional Experience
Central Tension: Function vs. Emotion
Frequently Asked Questions About Sony
What is Sony's tone of voice?
Sony uses a creative, premium, entertainment tone of voice. Their communication is emotional, typically using command-style sentences in the present tense. Their tagline "Be Moved" exemplifies this voice.
How does Sony communicate with customers?
Sony spans electronics, gaming, music, and film—creating the devices and content that entertain the world. From Walkman to PlayStation, Sony has defined entertainment technology for generations.
What is Sony's brand message?
Sony's core message is about Technology that moves you through entertainment and creativity. Their concept "Emotional Experience" drives their mission: Fill the world with emotion through the power of creativity and technology.
What makes Sony's brand voice unique?
Sony stands out through their creative, premium, entertainment communication style. Their central brand tension — "Function vs. Emotion" — shapes every message they craft in the Technology sector.
What language style does Sony use?
Sony uses emotional language with figurative messaging. Their sentences are typically command in structure, using the present tense.