Sony Tone of Voice — Creative & Premium

Tagline: "Be Moved"

Industry: Electronics / Entertainment

Sector: Technology

How Sony Communicates

Sony ties its sprawling range of tech and entertainment to feeling. "Be Moved" frames everything from cameras to PlayStation to film around stirring emotion — creative, premium, expansive. The voice is emotive and confident, selling technology and entertainment as things that do not just work but genuinely move you.

Tone Words

Sony's brand voice is defined by the following tone words: Creative, Premium, Entertainment.

Communication Style

Language Style: Emotive
Sentence Type: Command
Tense: Present
Expression: Imaginative

Sony Brand Story

Sony spans electronics, gaming, music, and film—creating the devices and content that entertain the world. From Walkman to PlayStation, Sony has defined entertainment technology for generations.

Brand Message

Technology that moves you through entertainment and creativity

Brand Mission

Fill the world with emotion through the power of creativity and technology

Brand Positioning

Core Concept: Emotional Experience

Central Tension: Function vs. Emotion

About Sony

Sony Group Corporation, commonly referred to as Sony, is a Japanese multinational conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including electronics (Sony Corporation), imaging and sensing (Sony Semiconductor Solutions), film and television (Sony Pictures Entertainment), music (Sony Music Group and Sony Music Entertainment Japan), video games (Sony Interactive Entertainment), and others. Sony was founded in 1946 as initially Tokyo Tsushin Kogyo K.K. by Masaru Ibuka and Akio Morita. In 1958, the company adopted the name Sony Corporation. Initially an electronics firm, it gained early recognition for products such as the TR-55 transistor radio and the CV-2000 home video tape recorder, contributing significantly to Japan's post-war economic recovery. After Ibuka's retirement in the 1970s, Morita served as chairman until 1994, overseeing Sony's rise as a global brand recognized for innovation in consumer electronics. Landmark products included the Trinitron color television, the Walkman portable audio player, and the co-development of the compact disc. Expanding beyond electronics, Sony acquired CBS Records in 1988 and Columbia...

Frequently Asked Questions About Sony

What is Sony's tone of voice?

Sony uses a creative, premium, entertainment tone of voice. Their communication is emotive, typically using command-style sentences in the present tense. Their tagline "Be Moved" exemplifies this voice.

How does Sony communicate with customers?

Sony spans electronics, gaming, music, and film—creating the devices and content that entertain the world. From Walkman to PlayStation, Sony has defined entertainment technology for generations.

What is Sony's brand message?

Sony's core message: Technology that moves you through entertainment and creativity Their mission: Fill the world with emotion through the power of creativity and technology

What is Sony's slogan?

Sony's slogan is "Be Moved". It carries their creative, premium, entertainment voice.

What is Sony's mission?

Sony's mission: Fill the world with emotion through the power of creativity and technology

What makes Sony's brand voice unique?

Sony stands out through their creative, premium, entertainment communication style. Their central brand tension, "Function vs. Emotion", shapes how they communicate across the Technology sector.

What language style does Sony use?

Sony uses emotive language, with imaginative messaging, in command-style sentences, using the present tense.