Maybelline New York Tone of Voice — Trendy & Urban

Tagline: "Maybe Shes Born With It"

Industry: Beauty

Sector: Consumer Goods

How Maybelline New York Communicates

Maybelline New York communicates with a trendy and urban voice using edgy language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Maybe Shes Born With It", captures this voice. The central tension in Maybelline New York's communication is natural vs. made up, which shapes every message they craft. Their mission is to make cutting-edge beauty accessible.

Tone Words

Maybelline New York's brand voice is defined by the following tone words: Trendy, Urban.

Communication Style

  • Language Style: Edgy
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Maybelline New York Brand Story

Maybelline brings New York attitude to affordable makeup. The iconic tagline plays on natural versus enhanced beauty while keeping the brand fashion-forward.

Brand Message

Trendsetting beauty from New York

Brand Mission

Make cutting-edge beauty accessible

Brand Positioning

Core Concept: New York Edge

Central Tension: Natural vs. Made Up

Frequently Asked Questions About Maybelline New York

What is Maybelline New York's tone of voice?

Maybelline New York uses a trendy, urban tone of voice. Their communication is edgy, typically using statement-style sentences in the present tense. Their tagline "Maybe Shes Born With It" exemplifies this voice.

How does Maybelline New York communicate with customers?

Maybelline brings New York attitude to affordable makeup. The iconic tagline plays on natural versus enhanced beauty while keeping the brand fashion-forward.

What is Maybelline New York's brand message?

Maybelline New York's core message is about Trendsetting beauty from New York. Their concept "New York Edge" drives their mission: Make cutting-edge beauty accessible.

What makes Maybelline New York's brand voice unique?

Maybelline New York stands out through their trendy, urban communication style. Their central brand tension — "Natural vs. Made Up" — shapes every message they craft in the Consumer Goods sector.

What language style does Maybelline New York use?

Maybelline New York uses edgy language with figurative messaging. Their sentences are typically statement in structure, using the present tense.