Post-it Tone of Voice — Productive & Creative
Tagline: "Go Ahead"
Industry: Office Products
Sector: Consumer Goods
How Post-it Communicates
Post-it communicates with a productive and creative voice using encouraging language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Go Ahead", captures this voice. The central tension in Post-it's communication is forget vs. remember, which shapes every message they craft. Their mission is to enable idea capture and organization.
Tone Words
Post-it's brand voice is defined by the following tone words: Productive, Creative.
Communication Style
- Language Style: Encouraging
- Sentence Type: Command
- Tense: Present
- Expression: Figurative
Post-it Brand Story
Post-it Notes turned an accidental adhesive into an organizational phenomenon. The yellow square became essential for brainstorming and reminders worldwide.
Brand Message
Capture ideas that need attention
Brand Mission
Enable idea capture and organization
Brand Positioning
Core Concept: Ideas That Stick
Central Tension: Forget vs. Remember
Frequently Asked Questions About Post-it
What is Post-it's tone of voice?
Post-it uses a productive, creative tone of voice. Their communication is encouraging, typically using command-style sentences in the present tense. Their tagline "Go Ahead" exemplifies this voice.
How does Post-it communicate with customers?
Post-it Notes turned an accidental adhesive into an organizational phenomenon. The yellow square became essential for brainstorming and reminders worldwide.
What is Post-it's brand message?
Post-it's core message is about Capture ideas that need attention. Their concept "Ideas That Stick" drives their mission: Enable idea capture and organization.
What makes Post-it's brand voice unique?
Post-it stands out through their productive, creative communication style. Their central brand tension — "Forget vs. Remember" — shapes every message they craft in the Consumer Goods sector.
What language style does Post-it use?
Post-it uses encouraging language with figurative messaging. Their sentences are typically command in structure, using the present tense.