Post-it Tone of Voice — Productive & Creative

Tagline: "Go Ahead"

Industry: Office Products

Sector: Consumer Goods

How Post-it Communicates

Post-it communicates with a productive and creative voice using encouraging language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Go Ahead", captures this voice. The central tension in Post-it's communication is forget vs. remember, which shapes every message they craft. Their mission is to enable idea capture and organization.

Tone Words

Post-it's brand voice is defined by the following tone words: Productive, Creative.

Communication Style

  • Language Style: Encouraging
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

Post-it Brand Story

Post-it Notes turned an accidental adhesive into an organizational phenomenon. The yellow square became essential for brainstorming and reminders worldwide.

Brand Message

Capture ideas that need attention

Brand Mission

Enable idea capture and organization

Brand Positioning

Core Concept: Ideas That Stick

Central Tension: Forget vs. Remember

Frequently Asked Questions About Post-it

What is Post-it's tone of voice?

Post-it uses a productive, creative tone of voice. Their communication is encouraging, typically using command-style sentences in the present tense. Their tagline "Go Ahead" exemplifies this voice.

How does Post-it communicate with customers?

Post-it Notes turned an accidental adhesive into an organizational phenomenon. The yellow square became essential for brainstorming and reminders worldwide.

What is Post-it's brand message?

Post-it's core message: Capture ideas that need attention Their mission: Enable idea capture and organization

What is Post-it's slogan?

Post-it's slogan is "Go Ahead". It carries their productive, creative voice.

What is Post-it's mission?

Post-it's mission: Enable idea capture and organization

What makes Post-it's brand voice unique?

Post-it stands out through their productive, creative communication style. Their central brand tension, "Forget vs. Remember", shapes how they communicate across the Consumer Goods sector.

What language style does Post-it use?

Post-it uses encouraging language, with figurative messaging, in command-style sentences, using the present tense.

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