Blue Buffalo Tone of Voice — Natural & Premium
Tagline: "Love Them Like Family Feed Them Like Family"
Industry: Pet Food
Sector: Consumer Goods
How Blue Buffalo Communicates
Blue Buffalo ties pet food to feeding pets like family. "Love Them Like Family, Feed Them Like Family" frames the brand around premium, natural ingredients you would be happy to give a loved one — natural, premium, caring. The voice is family-feeding and warm, selling the idea that if your pet is family, its food should be as wholesome as your own, positioning Blue Buffalo around real, natural ingredients over cheap fillers.
Tone Words
Blue Buffalo's brand voice is defined by the following tone words: Natural, Premium.
Communication Style
- Language Style: Family-feeding
- Sentence Type: Command
- Tense: Present
- Expression: Imaginative
Blue Buffalo Brand Story
Blue Buffalo pioneered natural pet food in mainstream retail. The True Blue Promise of real meat and no by-products appeals to health-conscious pet parents.
Brand Message
Premium natural food for family pets
Brand Mission
Feed pets like family
Brand Positioning
Core Concept: Natural Pet Food
Central Tension: Commercial vs. Natural
Frequently Asked Questions About Blue Buffalo
What is Blue Buffalo's tone of voice?
Blue Buffalo uses a natural, premium tone of voice. Their communication is family-feeding, typically using command-style sentences in the present tense. Their tagline "Love Them Like Family Feed Them Like Family" exemplifies this voice.
How does Blue Buffalo communicate with customers?
Blue Buffalo pioneered natural pet food in mainstream retail. The True Blue Promise of real meat and no by-products appeals to health-conscious pet parents.
What is Blue Buffalo's brand message?
Blue Buffalo's core message: Premium natural food for family pets Their mission: Feed pets like family
What is Blue Buffalo's slogan?
Blue Buffalo's slogan is "Love Them Like Family Feed Them Like Family". It carries their natural, premium voice.
What is Blue Buffalo's mission?
Blue Buffalo's mission: Feed pets like family
What makes Blue Buffalo's brand voice unique?
Blue Buffalo stands out through their natural, premium communication style. Their central brand tension, "Commercial vs. Natural", shapes how they communicate across the Consumer Goods sector.
What language style does Blue Buffalo use?
Blue Buffalo uses family-feeding language, with imaginative messaging, in command-style sentences, using the present tense.
More Consumer Goods brand voices
- Hills Pet Nutrition tone of voice
- Royal Canin tone of voice
- KONG tone of voice
- Coleman tone of voice
- Igloo tone of voice
- Thermos tone of voice
- Contigo tone of voice
- CamelBak tone of voice
- Leatherman tone of voice
- Gerber Gear tone of voice
- Sharpie tone of voice
- BIC tone of voice
- Post-it tone of voice
- Scotch tone of voice
- LEGO tone of voice
- Hasbro tone of voice
- Mattel tone of voice
- Barbie tone of voice
- Hot Wheels tone of voice
- NERF tone of voice
- Play-Doh tone of voice
- Benjamin Moore tone of voice
- Sherwin-Williams tone of voice
- Whirlpool tone of voice
Compare Blue Buffalo
- Blue Buffalo vs Hills Pet Nutrition tone of voice
- Blue Buffalo vs Royal Canin tone of voice
- Blue Buffalo vs KONG tone of voice
- Blue Buffalo vs Coleman tone of voice
- Blue Buffalo vs Igloo tone of voice
- Blue Buffalo vs Thermos tone of voice
- Blue Buffalo vs Contigo tone of voice
- Blue Buffalo vs CamelBak tone of voice