Blue Buffalo Tone of Voice — Natural & Premium
Tagline: "Love Them Like Family Feed Them Like Family"
Industry: Pet Food
Sector: Consumer Goods
How Blue Buffalo Communicates
Blue Buffalo communicates with a natural and premium voice using loving language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Love Them Like Family Feed Them Like Family", captures this voice. The central tension in Blue Buffalo's communication is commercial vs. natural, which shapes every message they craft. Their mission is to feed pets like family.
Tone Words
Blue Buffalo's brand voice is defined by the following tone words: Natural, Premium.
Communication Style
- Language Style: Loving
- Sentence Type: Command
- Tense: Present
- Expression: Figurative
Blue Buffalo Brand Story
Blue Buffalo pioneered natural pet food in mainstream retail. The True Blue Promise of real meat and no by-products appeals to health-conscious pet parents.
Brand Message
Premium natural food for family pets
Brand Mission
Feed pets like family
Brand Positioning
Core Concept: Natural Pet Food
Central Tension: Commercial vs. Natural
Frequently Asked Questions About Blue Buffalo
What is Blue Buffalo's tone of voice?
Blue Buffalo uses a natural, premium tone of voice. Their communication is loving, typically using command-style sentences in the present tense. Their tagline "Love Them Like Family Feed Them Like Family" exemplifies this voice.
How does Blue Buffalo communicate with customers?
Blue Buffalo pioneered natural pet food in mainstream retail. The True Blue Promise of real meat and no by-products appeals to health-conscious pet parents.
What is Blue Buffalo's brand message?
Blue Buffalo's core message is about Premium natural food for family pets. Their concept "Natural Pet Food" drives their mission: Feed pets like family.
What makes Blue Buffalo's brand voice unique?
Blue Buffalo stands out through their natural, premium communication style. Their central brand tension — "Commercial vs. Natural" — shapes every message they craft in the Consumer Goods sector.
What language style does Blue Buffalo use?
Blue Buffalo uses loving language with figurative messaging. Their sentences are typically command in structure, using the present tense.