Sharpie Tone of Voice — Bold & Permanent

Tagline: "Make Your Mark"

Industry: Writing Instruments

Sector: Consumer Goods

How Sharpie Communicates

Sharpie communicates with a bold and permanent voice using bold language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Make Your Mark", captures this voice. The central tension in Sharpie's communication is temporary vs. permanent, which shapes every message they craft. Their mission is to empower bold expression.

Tone Words

Sharpie's brand voice is defined by the following tone words: Bold, Permanent.

Communication Style

  • Language Style: Bold
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

Sharpie Brand Story

Sharpie became synonymous with permanent markers and bold expression. From autographs to art, the brand enables statements that wont fade.

Brand Message

Make statements that last

Brand Mission

Empower bold expression

Brand Positioning

Core Concept: Permanent Expression

Central Tension: Temporary vs. Permanent

Frequently Asked Questions About Sharpie

What is Sharpie's tone of voice?

Sharpie uses a bold, permanent tone of voice. Their communication is bold, typically using command-style sentences in the present tense. Their tagline "Make Your Mark" exemplifies this voice.

How does Sharpie communicate with customers?

Sharpie became synonymous with permanent markers and bold expression. From autographs to art, the brand enables statements that wont fade.

What is Sharpie's brand message?

Sharpie's core message is about Make statements that last. Their concept "Permanent Expression" drives their mission: Empower bold expression.

What makes Sharpie's brand voice unique?

Sharpie stands out through their bold, permanent communication style. Their central brand tension — "Temporary vs. Permanent" — shapes every message they craft in the Consumer Goods sector.

What language style does Sharpie use?

Sharpie uses bold language with figurative messaging. Their sentences are typically command in structure, using the present tense.