Sharpie Tone of Voice — Bold & Permanent

Tagline: "Make Your Mark"

Industry: Writing Instruments

Sector: Consumer Goods

How Sharpie Communicates

Sharpie ties markers to bold, permanent self-expression. "Make Your Mark" frames the brand around leaving a bold, lasting statement wherever you write — bold, permanent, expressive. The voice is make-your-mark and confident, selling more than a marker: the empowering idea of putting your stamp on the world, positioning Sharpie around its rich, permanent ink and the creative, individual act of literally and figuratively making your mark.

Tone Words

Sharpie's brand voice is defined by the following tone words: Bold, Permanent.

Communication Style

Language Style: Make-your-mark
Sentence Type: Command
Tense: Present
Expression: Imaginative

Sharpie Brand Story

Sharpie became synonymous with permanent markers and bold expression. From autographs to art, the brand enables statements that wont fade.

Brand Message

Make statements that last

Brand Mission

Empower bold expression

Brand Positioning

Core Concept: Permanent Expression

Central Tension: Temporary vs. Permanent

About Sharpie

Sharpie is a brand of writing implement (mainly permanent markers) manufactured by Newell Brands, a public company headquartered in Atlanta, Georgia. Originally designating a single permanent marker, the Sharpie brand has been widely expanded and can now be found on a variety of previously unrelated permanent and non-permanent pens and markers formerly marketed under other brands. Sharpie markers are made with several tips, including ultra fine, extra fine, fine, brush, chisel, mini, magnum, and retractable. Sharpie also produces highlighter pens, gel pens, rollerball pens, and acrylic paint markers.

Frequently Asked Questions About Sharpie

What is Sharpie's tone of voice?

Sharpie uses a bold, permanent tone of voice. Their communication is make-your-mark, typically using command-style sentences in the present tense. Their tagline "Make Your Mark" exemplifies this voice.

How does Sharpie communicate with customers?

Sharpie became synonymous with permanent markers and bold expression. From autographs to art, the brand enables statements that wont fade.

What is Sharpie's brand message?

Sharpie's core message: Make statements that last Their mission: Empower bold expression

What is Sharpie's slogan?

Sharpie's slogan is "Make Your Mark". It carries their bold, permanent voice.

What is Sharpie's mission?

Sharpie's mission: Empower bold expression

What makes Sharpie's brand voice unique?

Sharpie stands out through their bold, permanent communication style. Their central brand tension, "Temporary vs. Permanent", shapes how they communicate across the Consumer Goods sector.

What language style does Sharpie use?

Sharpie uses make-your-mark language, with imaginative messaging, in command-style sentences, using the present tense.