Thermos Tone of Voice — Reliable & Classic

Tagline: "Keeps Hot Things Hot Cold Things Cold"

Industry: Drinkware

Sector: Consumer Goods

How Thermos Communicates

Thermos states its one job as plainly as possible. "Keeps Hot Things Hot Cold Things Cold" ties the original insulated flask to simple, reliable temperature control — reliable, classic, plain. The voice is temperature-holding and matter-of-fact, selling a product so proven its whole pitch is just describing exactly what it does.

Tone Words

Thermos's brand voice is defined by the following tone words: Reliable, Classic.

Communication Style

Language Style: Temperature-holding
Sentence Type: Statement
Tense: Present
Expression: Straightforward

Thermos Brand Story

Thermos invented vacuum insulation over a century ago. The brand name became synonymous with insulated containers, demonstrating enduring product innovation.

Brand Message

The original insulated container

Brand Mission

Keep food and drinks at perfect temperature

Brand Positioning

Core Concept: Temperature Control

Central Tension: Hot vs. Cold

About Thermos

The American Thermos Bottle Company Laurel Hill Plant is located in the Laurel Hill Historic District section of Norwich, Connecticut. It includes 11 contributing buildings and two other contributing structures. The original plant was built during 1912–13 and used a historic Italianate house as a company office building. The plant was the primary factory where Thermos brand vacuum flask bottles were manufactured from 1913 to 1984. It is historically significant in its connection to the Thermos Company and the history of Norwich. The complex is architecturally significant because it displays the adaptive use of industrial mill design to new industry. It was added to the National Register of Historic Places in 1989. Numerous changes and renovations have occurred since its nomination. Condominiums have since been constructed in the area, and the large manufacturing building has been renovated and re-purposed for loft-style apartments. Two buildings were demolished on the northern end of the property in order to construct the Integrated Day Charter School which was completed in 2008. The school brought a new two-story addition which provided an indoor gymnasium, kitchen, offices, and a...

Frequently Asked Questions About Thermos

What is Thermos's tone of voice?

Thermos uses a reliable, classic tone of voice. Their communication is temperature-holding, typically using statement-style sentences in the present tense. Their tagline "Keeps Hot Things Hot Cold Things Cold" exemplifies this voice.

How does Thermos communicate with customers?

Thermos invented vacuum insulation over a century ago. The brand name became synonymous with insulated containers, demonstrating enduring product innovation.

What is Thermos's brand message?

Thermos's core message: The original insulated container Their mission: Keep food and drinks at perfect temperature

What is Thermos's slogan?

Thermos's slogan is "Keeps Hot Things Hot Cold Things Cold". It carries their reliable, classic voice.

What is Thermos's mission?

Thermos's mission: Keep food and drinks at perfect temperature

What makes Thermos's brand voice unique?

Thermos stands out through their reliable, classic communication style. Their central brand tension, "Hot vs. Cold", shapes how they communicate across the Consumer Goods sector.

What language style does Thermos use?

Thermos uses temperature-holding language, with straightforward messaging, in statement-style sentences, using the present tense.