Maytag Tone of Voice — Dependable & Tough

Tagline: "What Matters Most"

Industry: Appliances

Sector: Consumer Goods

How Maytag Communicates

Maytag ties home appliances to rugged dependability. "What Matters Most" frames the brand around tough, long-lasting appliances built to keep working — dependable, tough, trusted. The voice is tough-dependable-appliance and steady, selling appliances that will not let you down, positioning Maytag around its famous reputation for durability — embodied by the lonely repairman with nothing to fix — and the reassurance of machines built to last for years.

Tone Words

Maytag's brand voice is defined by the following tone words: Dependable, Tough.

Communication Style

Language Style: Tough-dependable-appliance
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Maytag Brand Story

The lonely Maytag repairman became an icon of product reliability. The brand represents appliances that last generations.

Brand Message

Appliances built to last

Brand Mission

Build dependable appliances

Brand Positioning

Core Concept: Dependable Durability

Central Tension: Cheap vs. Durable

About Maytag

The Maytag Corporation is an American home and commercial appliance company. The company has been owned by Whirlpool Corporation since April 2006.

Frequently Asked Questions About Maytag

What is Maytag's tone of voice?

Maytag uses a dependable, tough tone of voice. Their communication is tough-dependable-appliance, typically using statement-style sentences in the present tense. Their tagline "What Matters Most" exemplifies this voice.

How does Maytag communicate with customers?

The lonely Maytag repairman became an icon of product reliability. The brand represents appliances that last generations.

What is Maytag's brand message?

Maytag's core message: Appliances built to last Their mission: Build dependable appliances

What is Maytag's slogan?

Maytag's slogan is "What Matters Most". It carries their dependable, tough voice.

What is Maytag's mission?

Maytag's mission: Build dependable appliances

What makes Maytag's brand voice unique?

Maytag stands out through their dependable, tough communication style. Their central brand tension, "Cheap vs. Durable", shapes how they communicate across the Consumer Goods sector.

What language style does Maytag use?

Maytag uses tough-dependable-appliance language, with imaginative messaging, in statement-style sentences, using the present tense.