Maytag Tone of Voice — Dependable & Tough
Tagline: "What Matters Most"
Industry: Appliances
Sector: Consumer Goods
How Maytag Communicates
Maytag communicates with a dependable and tough voice using solid language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "What Matters Most", captures this voice. The central tension in Maytag's communication is cheap vs. durable, which shapes every message they craft. Their mission is to build dependable appliances.
Tone Words
Maytag's brand voice is defined by the following tone words: Dependable, Tough.
Communication Style
- Language Style: Solid
- Sentence Type: Statement
- Tense: Present
- Expression: Figurative
Maytag Brand Story
The lonely Maytag repairman became an icon of product reliability. The brand represents appliances that last generations.
Brand Message
Appliances built to last
Brand Mission
Build dependable appliances
Brand Positioning
Core Concept: Dependable Durability
Central Tension: Cheap vs. Durable
Frequently Asked Questions About Maytag
What is Maytag's tone of voice?
Maytag uses a dependable, tough tone of voice. Their communication is solid, typically using statement-style sentences in the present tense. Their tagline "What Matters Most" exemplifies this voice.
How does Maytag communicate with customers?
The lonely Maytag repairman became an icon of product reliability. The brand represents appliances that last generations.
What is Maytag's brand message?
Maytag's core message is about Appliances built to last. Their concept "Dependable Durability" drives their mission: Build dependable appliances.
What makes Maytag's brand voice unique?
Maytag stands out through their dependable, tough communication style. Their central brand tension — "Cheap vs. Durable" — shapes every message they craft in the Consumer Goods sector.
What language style does Maytag use?
Maytag uses solid language with figurative messaging. Their sentences are typically statement in structure, using the present tense.