BIC Tone of Voice — Reliable & Accessible

Tagline: "Write Your Story"

Industry: Consumer Goods

Sector: Consumer Goods

How BIC Communicates

BIC ties pens to reliable, affordable everyday writing. "Write Your Story" frames the brand around dependable, accessible tools that show up for life’s countless small moments of writing — reliable, accessible, humble. The voice is everyday-reliable-pen and plain, selling the quiet dependability of a pen that always works and costs almost nothing, positioning BIC around being the trusted, ever-present tool behind everyone’s everyday scribbles and stories.

Tone Words

BIC's brand voice is defined by the following tone words: Reliable, Accessible.

Communication Style

Language Style: Everyday-reliable-pen
Sentence Type: Command
Tense: Present
Expression: Imaginative

BIC Brand Story

BIC invented the disposable pen and lighter, democratizing everyday essentials. The brands simplicity and reliability make products accessible to all.

Brand Message

Quality everyday products for everyone

Brand Mission

Create simple, joyful, sustainable solutions

Brand Positioning

Core Concept: Everyday Essentials

Central Tension: Premium vs. Accessible

About BIC

Société Bic S.A., commonly referred to as Bic (stylized as BiC or BIC), is a French manufacturing corporation based in Clichy, Hauts-de-Seine. Founded in 1945 by French aristocrat Marcel Bich and Édouard Buffard, the company produces disposable items, specifically pens, stationery, lighters, and shaving razors.

Frequently Asked Questions About BIC

What is BIC's tone of voice?

BIC uses a reliable, accessible tone of voice. Their communication is everyday-reliable-pen, typically using command-style sentences in the present tense. Their tagline "Write Your Story" exemplifies this voice.

How does BIC communicate with customers?

BIC invented the disposable pen and lighter, democratizing everyday essentials. The brands simplicity and reliability make products accessible to all.

What is BIC's brand message?

BIC's core message: Quality everyday products for everyone Their mission: Create simple, joyful, sustainable solutions

What is BIC's slogan?

BIC's slogan is "Write Your Story". It carries their reliable, accessible voice.

What is BIC's mission?

BIC's mission: Create simple, joyful, sustainable solutions

What makes BIC's brand voice unique?

BIC stands out through their reliable, accessible communication style. Their central brand tension, "Premium vs. Accessible", shapes how they communicate across the Consumer Goods sector.

What language style does BIC use?

BIC uses everyday-reliable-pen language, with imaginative messaging, in command-style sentences, using the present tense.