Purple Tone of Voice — Innovative & Quirky

Tagline: "The Goldilocks Feel"

Industry: Bedding

Sector: Consumer Goods

How Purple Communicates

Purple ties mattresses to genuine material science. "The Goldilocks Feel" frames its signature stretchy grid around a novel, engineered take on comfort and support — innovative, scientific, playful. The voice is grid-comfort and confident, selling a mattress that leans on a clever, patented technology as the reason it feels different from everything else on the market.

Tone Words

Purple's brand voice is defined by the following tone words: Innovative, Quirky.

Communication Style

Language Style: Grid-comfort
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Purple Brand Story

Purple disrupted mattresses with its unique grid technology and quirky advertising. The brand stands out in the crowded mattress-in-a-box market.

Brand Message

The unique grid mattress

Brand Mission

Help people feel and live better

Brand Positioning

Core Concept: Grid Technology

Central Tension: Traditional vs. Unique

About Purple

Purplebricks is a British online estate agent, which operates in the UK. Founded in 2012 by Michael Bruce, Kenny Bruce and David Shepherd, it is backed by investors that include venture capital firm DN Capital as well as Neil Woodford, Paul Pindar, and Errol Damelin.

Frequently Asked Questions About Purple

What is Purple's tone of voice?

Purple uses a innovative, quirky tone of voice. Their communication is grid-comfort, typically using statement-style sentences in the present tense. Their tagline "The Goldilocks Feel" exemplifies this voice.

How does Purple communicate with customers?

Purple disrupted mattresses with its unique grid technology and quirky advertising. The brand stands out in the crowded mattress-in-a-box market.

What is Purple's brand message?

Purple's core message: The unique grid mattress Their mission: Help people feel and live better

What is Purple's slogan?

Purple's slogan is "The Goldilocks Feel". It carries their innovative, quirky voice.

What is Purple's mission?

Purple's mission: Help people feel and live better

What makes Purple's brand voice unique?

Purple stands out through their innovative, quirky communication style. Their central brand tension, "Traditional vs. Unique", shapes how they communicate across the Consumer Goods sector.

What language style does Purple use?

Purple uses grid-comfort language, with imaginative messaging, in statement-style sentences, using the present tense.