Gerber Tone of Voice — Healthy & Starting

Tagline: "Start Healthy, Stay Healthy"

Industry: Baby Food

Sector: Consumer Goods

How Gerber Communicates

Gerber communicates with a healthy, starting and foundational voice using nurturing language. Their sentences are primarily commands in the imperative tense. Their messaging is literal. Their tagline, "Start Healthy, Stay Healthy", captures this voice. The central tension in Gerber's communication is beginning vs. lifetime, which shapes every message they craft. Their mission is to give babies the best start in life through nutrition.

Tone Words

Gerber's brand voice is defined by the following tone words: Healthy, Starting, Foundational.

Communication Style

Language Style: Nurturing
Sentence Type: Command
Tense: Imperative
Expression: Literal

Gerber Brand Story

Gerber has been providing baby food and nutrition for over 90 years.

Brand Message

Nutrition from the start

Brand Mission

To give babies the best start in life through nutrition

Brand Positioning

Core Concept: Healthy beginnings

Central Tension: Beginning vs. Lifetime

About Gerber

Gerber Products Company is an American purveyor of baby food and baby products headquartered in Fremont, Michigan. Gerber Products Company is a subsidiary of Nestlé. Other Gerber products include breastfeeding pumps and other supplies, baby bottles and nipples, and health care products including tooth and gum cleanser and vitamin drops.

Frequently Asked Questions About Gerber

What is Gerber's tone of voice?

Gerber uses a healthy, starting, foundational tone of voice. Their communication is nurturing, typically using command-style sentences in the imperative tense. Their tagline "Start Healthy, Stay Healthy" exemplifies this voice.

What is Gerber's brand message?

Gerber's core message: Nutrition from the start Their mission: To give babies the best start in life through nutrition

What is Gerber's slogan?

Gerber's slogan is "Start Healthy, Stay Healthy". It carries their healthy, starting, foundational voice.

What is Gerber's mission?

Gerber's mission: To give babies the best start in life through nutrition

What makes Gerber's brand voice unique?

Gerber stands out through their healthy, starting, foundational communication style. Their central brand tension, "Beginning vs. Lifetime", shapes how they communicate across the Consumer Goods sector.

What language style does Gerber use?

Gerber uses nurturing language, with literal messaging, in command-style sentences, using the imperative tense.