J.M. Smucker Company Tone of Voice — Good & Name

Tagline: "With a Name Like Smuckers It Has to Be Good"

Industry: Packaged Foods

Sector: Consumer Goods

How J.M. Smucker Company Communicates

J.M. Smucker Company communicates with a good, name and quality voice using proud language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "With a Name Like Smuckers It Has to Be Good", captures this voice. The central tension in J.M. Smucker Company's communication is bad vs. good, which shapes every message they craft. Their mission is to own and market food brands which hold leadership positions.

Tone Words

J.M. Smucker Company's brand voice is defined by the following tone words: Good, Name, Quality.

Communication Style

  • Language Style: Proud
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Literal

J.M. Smucker Company Brand Story

Smuckers makes jams, Jif peanut butter, Folgers coffee, and pet foods.

Brand Message

Iconic jam and coffee brands

Brand Mission

To own and market food brands which hold leadership positions

Brand Positioning

Core Concept: Name quality

Central Tension: Bad vs. Good

Frequently Asked Questions About J.M. Smucker Company

What is J.M. Smucker Company's tone of voice?

J.M. Smucker Company uses a good, name, quality tone of voice. Their communication is proud, typically using statement-style sentences in the present tense. Their tagline "With a Name Like Smuckers It Has to Be Good" exemplifies this voice.

How does J.M. Smucker Company communicate with customers?

Smuckers makes jams, Jif peanut butter, Folgers coffee, and pet foods.

What is J.M. Smucker Company's brand message?

J.M. Smucker Company's core message is about Iconic jam and coffee brands. Their concept "Name quality" drives their mission: To own and market food brands which hold leadership positions.

What makes J.M. Smucker Company's brand voice unique?

J.M. Smucker Company stands out through their good, name, quality communication style. Their central brand tension — "Bad vs. Good" — shapes every message they craft in the Consumer Goods sector.

What language style does J.M. Smucker Company use?

J.M. Smucker Company uses proud language with literal messaging. Their sentences are typically statement in structure, using the present tense.