Flowers Foods Tone of Voice — Family & Table

Tagline: "Our Family. Your Table."

Industry: Baked Goods

Sector: Consumer Goods

How Flowers Foods Communicates

Flowers Foods communicates with a family, table and home voice using homey language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Our Family. Your Table.", captures this voice. The central tension in Flowers Foods's communication is stranger vs. family, which shapes every message they craft. Their mission is to produce and market bakery products throughout the us.

Tone Words

Flowers Foods's brand voice is defined by the following tone words: Family, Table, Home.

Communication Style

Language Style: Homey
Sentence Type: Statement
Tense: Present
Expression: Figurative

Flowers Foods Brand Story

Flowers Foods makes Natures Own, Wonder, and other bread brands.

Brand Message

Fresh bread and buns

Brand Mission

To produce and market bakery products throughout the US

Brand Positioning

Core Concept: Family table

Central Tension: Stranger vs. Family

About Flowers Foods

Flowers Foods, headquartered in Thomasville, Georgia, is a producer and marketer of packaged bakery foods in the United States. The company operates 44 bakeries across 19 states that produce a variety of products, including bread, buns, rolls, snack cakes, pastries, and tortillas. As of February 2013, Flowers Foods had grown to be the "second-largest baking company in the United States." Flowers Foods owns several well-known bread and baked goods brands, including Nature's Own, Dave's Killer Bread, Canyon Bakehouse, Simple Mills, Wonder, Tastykake, Mrs. Freshley's, and more. The company continues to expand its market reach through acquisitions and by extending its existing territory. Flowers Foods distributes its products through two main channels: Direct Store Delivery (DSD) and Warehouse. The DSD segment handles the regional distribution of products through a network of independent distributors. The DSD segment encompasses almost 6,000 independent distributor territories across the East, South, Southwest, West, and Northwest regions of the United States. Flowers' Warehouse segment manages the national distribution of frozen products, which are shipped directly to customers' warehouses...

Frequently Asked Questions About Flowers Foods

What is Flowers Foods's tone of voice?

Flowers Foods uses a family, table, home tone of voice. Their communication is homey, typically using statement-style sentences in the present tense. Their tagline "Our Family. Your Table." exemplifies this voice.

What is Flowers Foods's brand message?

Flowers Foods's core message: Fresh bread and buns Their mission: To produce and market bakery products throughout the US

What is Flowers Foods's slogan?

Flowers Foods's slogan is "Our Family. Your Table.". It carries their family, table, home voice.

What is Flowers Foods's mission?

Flowers Foods's mission: To produce and market bakery products throughout the US

What makes Flowers Foods's brand voice unique?

Flowers Foods stands out through their family, table, home communication style. Their central brand tension, "Stranger vs. Family", shapes how they communicate across the Consumer Goods sector.

What language style does Flowers Foods use?

Flowers Foods uses homey language, with figurative messaging, in statement-style sentences, using the present tense.