Ingredion Tone of Voice — Evolving & Innovation

Tagline: "Always Evolving"

Industry: Food Ingredients

Sector: Consumer Goods

How Ingredion Communicates

Ingredion ties food ingredients to constant evolution. "Always Evolving" frames the company around developing the starches, sweeteners, and specialty ingredients that food makers need as tastes change — evolving, innovative, adaptive. The voice is evolving-ingredients and forward-looking, selling ingredient innovation as a moving target, positioning Ingredion around continually developing the behind-the-scenes ingredients that give the food and beverages people eat their texture, sweetness, and function.

Tone Words

Ingredion's brand voice is defined by the following tone words: Evolving, Innovation, Change.

Communication Style

Language Style: Evolving-ingredients
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Ingredion Brand Story

Ingredion provides ingredient solutions to food and beverage companies.

Brand Message

Food ingredient solutions

Brand Mission

To be the go-to innovator for ingredient solutions

Brand Positioning

Core Concept: Constant evolution

Central Tension: Static vs. Evolving

About Ingredion

Ingredion Inc. is an American food and beverage ingredient provider based in Westchester, Illinois, producing mainly starches, non-GMO sweeteners, stevia, and pea protein. The company turns corn, tapioca, potatoes, plant-based stevia, grains, fruits, gums and other vegetables into ingredients for the food, beverage, brewing, and pharmaceutical industries and numerous industrial sectors. It has about 12,000 employees in 44 locations, and customers in excess of 120 countries. In 2021, Ingredion was ranked second in the Modified Starch category of the Global Food Thickener Companies list and second on the Top 50 Global Sweetener Companies list by FoodTalks.

Frequently Asked Questions About Ingredion

What is Ingredion's tone of voice?

Ingredion uses a evolving, innovation, change tone of voice. Their communication is evolving-ingredients, typically using statement-style sentences in the present tense. Their tagline "Always Evolving" exemplifies this voice.

What is Ingredion's brand message?

Ingredion's core message: Food ingredient solutions Their mission: To be the go-to innovator for ingredient solutions

What is Ingredion's slogan?

Ingredion's slogan is "Always Evolving". It carries their evolving, innovation, change voice.

What is Ingredion's mission?

Ingredion's mission: To be the go-to innovator for ingredient solutions

What makes Ingredion's brand voice unique?

Ingredion stands out through their evolving, innovation, change communication style. Their central brand tension, "Static vs. Evolving", shapes how they communicate across the Consumer Goods sector.

What language style does Ingredion use?

Ingredion uses evolving-ingredients language, with imaginative messaging, in statement-style sentences, using the present tense.