US Foods Tone of Voice — Help & Make

Tagline: "We Help You Make It"

Industry: Food Distribution

Sector: Consumer Goods

How US Foods Communicates

US Foods communicates with a help, make and support voice using supportive language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "We Help You Make It", captures this voice. The central tension in US Foods's communication is struggle vs. success, which shapes every message they craft. Their mission is to help customers make it in the food business.

Tone Words

US Foods's brand voice is defined by the following tone words: Help, Make, Support.

Communication Style

  • Language Style: Supportive
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

US Foods Brand Story

US Foods is a leading foodservice distributor to restaurants and institutions.

Brand Message

Foodservice distribution

Brand Mission

To help customers make it in the food business

Brand Positioning

Core Concept: Making help

Central Tension: Struggle vs. Success

Frequently Asked Questions About US Foods

What is US Foods's tone of voice?

US Foods uses a help, make, support tone of voice. Their communication is supportive, typically using statement-style sentences in the present tense. Their tagline "We Help You Make It" exemplifies this voice.

How does US Foods communicate with customers?

US Foods is a leading foodservice distributor to restaurants and institutions.

What is US Foods's brand message?

US Foods's core message is about Foodservice distribution. Their concept "Making help" drives their mission: To help customers make it in the food business.

What makes US Foods's brand voice unique?

US Foods stands out through their help, make, support communication style. Their central brand tension — "Struggle vs. Success" — shapes every message they craft in the Consumer Goods sector.

What language style does US Foods use?

US Foods uses supportive language with figurative messaging. Their sentences are typically statement in structure, using the present tense.