Perdue Farms Tone of Voice — Believe & Better

Tagline: "We Believe in Better"

Industry: Poultry

Sector: Consumer Goods

How Perdue Farms Communicates

Perdue Farms ties chicken to a belief in doing better. "We Believe in Better" frames the family poultry company around higher standards for quality, animal care, and farming — better, principled, quality. The voice is better-chicken and earnest, selling chicken raised with more care and conviction, positioning Perdue around a family-run commitment to raising better birds — on things like no antibiotics and better welfare — as a matter of genuine belief, not just marketing.

Tone Words

Perdue Farms's brand voice is defined by the following tone words: Believe, Better, Quality.

Communication Style

Language Style: Better-chicken
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Perdue Farms Brand Story

Perdue is a family-owned poultry and meat company since 1920.

Brand Message

Quality chicken producer

Brand Mission

To be the most trusted name in quality food

Brand Positioning

Core Concept: Better belief

Central Tension: Worse vs. Better

About Perdue Farms

Perdue Farms is the parent company of Perdue Foods and Perdue AgriBusiness, based in Salisbury, Maryland. Perdue Foods is a major chicken, turkey, and pork processing company in the United States. Perdue AgriBusiness ranks among the top United States grain companies. Perdue Farms had 2021 annual sales of $8 billion.

Frequently Asked Questions About Perdue Farms

What is Perdue Farms's tone of voice?

Perdue Farms uses a believe, better, quality tone of voice. Their communication is better-chicken, typically using statement-style sentences in the present tense. Their tagline "We Believe in Better" exemplifies this voice.

What is Perdue Farms's brand message?

Perdue Farms's core message: Quality chicken producer Their mission: To be the most trusted name in quality food

What is Perdue Farms's slogan?

Perdue Farms's slogan is "We Believe in Better". It carries their believe, better, quality voice.

What is Perdue Farms's mission?

Perdue Farms's mission: To be the most trusted name in quality food

What makes Perdue Farms's brand voice unique?

Perdue Farms stands out through their believe, better, quality communication style. Their central brand tension, "Worse vs. Better", shapes how they communicate across the Consumer Goods sector.

What language style does Perdue Farms use?

Perdue Farms uses better-chicken language, with imaginative messaging, in statement-style sentences, using the present tense.