Sanderson Farms Tone of Voice — Natural & Pure

Tagline: "100% Natural"

Industry: Poultry

Sector: Consumer Goods

How Sanderson Farms Communicates

Sanderson Farms ties its chicken to a straightforward purity claim. "100% Natural" frames the product around no additives and honest, simple food — natural, pure, plain. The voice is all-natural and reassuring, selling chicken on the confidence that there is nothing in it but chicken.

Tone Words

Sanderson Farms's brand voice is defined by the following tone words: Natural, Pure, Quality.

Communication Style

Language Style: All-natural
Sentence Type: Statement
Tense: Present
Expression: Straightforward

Sanderson Farms Brand Story

Sanderson Farms produces 100% natural chicken with no additives.

Brand Message

All-natural chicken

Brand Mission

To produce the highest quality chicken products

Brand Positioning

Core Concept: Natural chicken

Central Tension: Processed vs. Natural

About Sanderson Farms

Sanderson Farms is an American poultry producer which is based in Laurel, Mississippi. It is the third largest poultry producer in the United States and produces 13.65 million chickens per week. On July 22, 2022, it merged with Wayne Farms to form Wayne-Sanderson Farms. The new company is controlled by a joint venture between Cargill and Conti (also known as Continental Grain Co. or ContiGroup). In 2021, it was included in the Fortune 500 list.

Frequently Asked Questions About Sanderson Farms

What is Sanderson Farms's tone of voice?

Sanderson Farms uses a natural, pure, quality tone of voice. Their communication is all-natural, typically using statement-style sentences in the present tense. Their tagline "100% Natural" exemplifies this voice.

What is Sanderson Farms's brand message?

Sanderson Farms's core message: All-natural chicken Their mission: To produce the highest quality chicken products

What is Sanderson Farms's slogan?

Sanderson Farms's slogan is "100% Natural". It carries their natural, pure, quality voice.

What is Sanderson Farms's mission?

Sanderson Farms's mission: To produce the highest quality chicken products

What makes Sanderson Farms's brand voice unique?

Sanderson Farms stands out through their natural, pure, quality communication style. Their central brand tension, "Processed vs. Natural", shapes how they communicate across the Consumer Goods sector.

What language style does Sanderson Farms use?

Sanderson Farms uses all-natural language, with straightforward messaging, in statement-style sentences, using the present tense.