B&G Foods Tone of Voice — America & Great

Tagline: "Making America Eat Great"

Industry: Packaged Foods

Sector: Consumer Goods

How B&G Foods Communicates

B&G Foods ties packaged food to America’s pantry favourites. "Making America Eat Great" frames the company around a portfolio of shelf-stable brands that fill kitchen cupboards — American, familiar, everyday. The voice is pantry-staple-brands and warm, selling the enduring role of well-known cupboard staples, positioning B&G around owning and reviving a collection of classic American food brands that have long been part of everyday meals.

Tone Words

B&G Foods's brand voice is defined by the following tone words: America, Great, Eating.

Communication Style

Language Style: Pantry-staple-brands
Sentence Type: Statement
Tense: Present
Expression: Imaginative

B&G Foods Brand Story

B&G Foods owns Green Giant, Cream of Wheat, and other iconic brands.

Brand Message

Shelf-stable food brands

Brand Mission

To acquire and nurture iconic American food brands

Brand Positioning

Core Concept: Great eating

Central Tension: Mediocre vs. Great

About B&G Foods

B&G Foods, Inc. is an American branded foods holding company based in Parsippany, New Jersey. The company was formed in 1996 to acquire Bloch & Guggenheimer, a Manhattan-based producer of pickles, relish and condiments which had been founded in 1889. B&G has been publicly traded since 2007 and its primary growth strategy is to acquire "orphaned" brands, those which no longer fit with their parent company's primary business. The company made 20 acquisitions between 1997 and 2017 and as of 2018 held 51 brands, mostly frozen and shelf-stable food.

Frequently Asked Questions About B&G Foods

What is B&G Foods's tone of voice?

B&G Foods uses a america, great, eating tone of voice. Their communication is pantry-staple-brands, typically using statement-style sentences in the present tense. Their tagline "Making America Eat Great" exemplifies this voice.

What is B&G Foods's brand message?

B&G Foods's core message: Shelf-stable food brands Their mission: To acquire and nurture iconic American food brands

What is B&G Foods's slogan?

B&G Foods's slogan is "Making America Eat Great". It carries their america, great, eating voice.

What is B&G Foods's mission?

B&G Foods's mission: To acquire and nurture iconic American food brands

What makes B&G Foods's brand voice unique?

B&G Foods stands out through their america, great, eating communication style. Their central brand tension, "Mediocre vs. Great", shapes how they communicate across the Consumer Goods sector.

What language style does B&G Foods use?

B&G Foods uses pantry-staple-brands language, with imaginative messaging, in statement-style sentences, using the present tense.