Hormel Foods Tone of Voice — Inspired & People

Tagline: "Inspired People. Inspired Food."

Industry: Packaged Foods

Sector: Consumer Goods

How Hormel Foods Communicates

Hormel Foods ties food to inspired people making inspired products. "Inspired People. Inspired Food." frames the company — behind brands like Spam and Skippy — around a workforce passionate about the food they create — inspired, people-centred, quality. The voice is protein-brands and warm, selling the human pride behind familiar pantry names, positioning Hormel around a portfolio of protein-focused and everyday food brands made by people who care about them.

Tone Words

Hormel Foods's brand voice is defined by the following tone words: Inspired, People, Food.

Communication Style

Language Style: Protein-brands
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Hormel Foods Brand Story

Hormel Foods makes Spam, Skippy, Jennie-O, and other protein brands.

Brand Message

Protein brands company

Brand Mission

To inspire people with food

Brand Positioning

Core Concept: Food inspiration

Central Tension: Uninspired vs. Inspired

About Hormel Foods

Hormel Foods Corporation, doing business as Hormel Foods or simply Hormel, is an American multinational food processing company founded in 1891 in Austin, Minnesota, by George A. Hormel as George A. Hormel & Company. The company originally focused on the packaging and selling of ham, sausage and other pork, chicken, beef and lamb products to consumers, adding Spam in 1937. By the 1980s, Hormel began offering a wider range of packaged and refrigerated foods. The company changed its name to Hormel Foods Corporation in 1993 and uses the Hormel brand on many of its products; the company's other brands include Planters, Columbus Craft Meats, Dinty Moore, Jennie-O, and Skippy. The company's products are available in over 80 countries.

Frequently Asked Questions About Hormel Foods

What is Hormel Foods's tone of voice?

Hormel Foods uses a inspired, people, food tone of voice. Their communication is protein-brands, typically using statement-style sentences in the present tense. Their tagline "Inspired People. Inspired Food." exemplifies this voice.

What is Hormel Foods's brand message?

Hormel Foods's core message: Protein brands company Their mission: To inspire people with food

What is Hormel Foods's slogan?

Hormel Foods's slogan is "Inspired People. Inspired Food.". It carries their inspired, people, food voice.

What is Hormel Foods's mission?

Hormel Foods's mission: To inspire people with food

What makes Hormel Foods's brand voice unique?

Hormel Foods stands out through their inspired, people, food communication style. Their central brand tension, "Uninspired vs. Inspired", shapes how they communicate across the Consumer Goods sector.

What language style does Hormel Foods use?

Hormel Foods uses protein-brands language, with imaginative messaging, in statement-style sentences, using the present tense.