Electrolux Tone of Voice — Swedish & Design

Tagline: "Shape Living For The Better"

Industry: Appliances

Sector: Consumer Goods

How Electrolux Communicates

Electrolux ties home appliances to thoughtful Swedish design. "Shape Living For The Better" frames the brand around well-designed appliances that improve daily life and living well — Swedish, design-led, considered. The voice is swedish-design-appliance and refined, selling appliances where form, function, and sustainability come together, positioning Electrolux around a Scandinavian sensibility that treats everyday household machines as opportunities to make living a little better and more beautiful.

Tone Words

Electrolux's brand voice is defined by the following tone words: Swedish, Design.

Communication Style

Language Style: Swedish-design-appliance
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Electrolux Brand Story

Electrolux brings Swedish design sensibility to appliances. The brand focuses on sustainability and thoughtful innovation.

Brand Message

Thoughtfully designed appliances

Brand Mission

Shape living for the better

Brand Positioning

Core Concept: Swedish Innovation

Central Tension: Function vs. Form

About Electrolux

Electrolux AB (Swedish: [ɛˈlɛ̂kːtrʊˌlɵks, ɛlɛktrʊˈlɵks]; originally Elektromekaniska AB and later Elektrolux AB) is a Swedish multinational home appliance manufacturer, headquartered in Stockholm. It is consistently ranked the world's second largest appliance maker by units sold, after Whirlpool. Founded in 1910, Electrolux products are sold under a variety of brand names (including its own), and are primarily major appliances and vacuum cleaners intended for home consumer use. Electrolux has a primary listing on the Stockholm Stock Exchange.

Frequently Asked Questions About Electrolux

What is Electrolux's tone of voice?

Electrolux uses a swedish, design tone of voice. Their communication is swedish-design-appliance, typically using statement-style sentences in the present tense. Their tagline "Shape Living For The Better" exemplifies this voice.

How does Electrolux communicate with customers?

Electrolux brings Swedish design sensibility to appliances. The brand focuses on sustainability and thoughtful innovation.

What is Electrolux's brand message?

Electrolux's core message: Thoughtfully designed appliances Their mission: Shape living for the better

What is Electrolux's slogan?

Electrolux's slogan is "Shape Living For The Better". It carries their swedish, design voice.

What is Electrolux's mission?

Electrolux's mission: Shape living for the better

What makes Electrolux's brand voice unique?

Electrolux stands out through their swedish, design communication style. Their central brand tension, "Function vs. Form", shapes how they communicate across the Consumer Goods sector.

What language style does Electrolux use?

Electrolux uses swedish-design-appliance language, with imaginative messaging, in statement-style sentences, using the present tense.