Electrolux Tone of Voice — Swedish & Design

Tagline: "Shape Living For The Better"

Industry: Appliances

Sector: Consumer Goods

How Electrolux Communicates

Electrolux communicates with a swedish and design voice using refined language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Shape Living For The Better", captures this voice. The central tension in Electrolux's communication is function vs. form, which shapes every message they craft. Their mission is to shape living for the better.

Tone Words

Electrolux's brand voice is defined by the following tone words: Swedish, Design.

Communication Style

Language Style: Refined
Sentence Type: Statement
Tense: Present
Expression: Figurative

Electrolux Brand Story

Electrolux brings Swedish design sensibility to appliances. The brand focuses on sustainability and thoughtful innovation.

Brand Message

Thoughtfully designed appliances

Brand Mission

Shape living for the better

Brand Positioning

Core Concept: Swedish Innovation

Central Tension: Function vs. Form

About Electrolux

Electrolux AB (Swedish: [ɛˈlɛ̂kːtrʊˌlɵks, ɛlɛktrʊˈlɵks]; originally Elektromekaniska AB and later Elektrolux AB) is a Swedish multinational home appliance manufacturer, headquartered in Stockholm. It is consistently ranked the world's second largest appliance maker by units sold, after Whirlpool. Founded in 1910, Electrolux products are sold under a variety of brand names (including its own), and are primarily major appliances and vacuum cleaners intended for home consumer use. Electrolux has a primary listing on the Stockholm Stock Exchange.

Frequently Asked Questions About Electrolux

What is Electrolux's tone of voice?

Electrolux uses a swedish, design tone of voice. Their communication is refined, typically using statement-style sentences in the present tense. Their tagline "Shape Living For The Better" exemplifies this voice.

How does Electrolux communicate with customers?

Electrolux brings Swedish design sensibility to appliances. The brand focuses on sustainability and thoughtful innovation.

What is Electrolux's brand message?

Electrolux's core message: Thoughtfully designed appliances Their mission: Shape living for the better

What is Electrolux's slogan?

Electrolux's slogan is "Shape Living For The Better". It carries their swedish, design voice.

What is Electrolux's mission?

Electrolux's mission: Shape living for the better

What makes Electrolux's brand voice unique?

Electrolux stands out through their swedish, design communication style. Their central brand tension, "Function vs. Form", shapes how they communicate across the Consumer Goods sector.

What language style does Electrolux use?

Electrolux uses refined language, with figurative messaging, in statement-style sentences, using the present tense.