Igloo Tone of Voice — Cool & American

Tagline: "Passion for Cooler Living"

Industry: Outdoor Equipment

Sector: Consumer Goods

How Igloo Communicates

Igloo communicates with a cool and american voice using friendly language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Passion for Cooler Living", captures this voice. The central tension in Igloo's communication is utility vs. lifestyle, which shapes every message they craft. Their mission is to keep things cooler longer.

Tone Words

Igloo's brand voice is defined by the following tone words: Cool, American.

Communication Style

  • Language Style: Friendly
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Igloo Brand Story

Igloo invented the modern cooler and continues innovating in portable cooling. From tailgates to beaches, Igloo keeps Americas food and drinks cold.

Brand Message

Keep things cool since 1947

Brand Mission

Keep things cooler longer

Brand Positioning

Core Concept: Cooler Innovation

Central Tension: Utility vs. Lifestyle

Frequently Asked Questions About Igloo

What is Igloo's tone of voice?

Igloo uses a cool, american tone of voice. Their communication is friendly, typically using statement-style sentences in the present tense. Their tagline "Passion for Cooler Living" exemplifies this voice.

How does Igloo communicate with customers?

Igloo invented the modern cooler and continues innovating in portable cooling. From tailgates to beaches, Igloo keeps Americas food and drinks cold.

What is Igloo's brand message?

Igloo's core message is about Keep things cool since 1947. Their concept "Cooler Innovation" drives their mission: Keep things cooler longer.

What makes Igloo's brand voice unique?

Igloo stands out through their cool, american communication style. Their central brand tension — "Utility vs. Lifestyle" — shapes every message they craft in the Consumer Goods sector.

What language style does Igloo use?

Igloo uses friendly language with figurative messaging. Their sentences are typically statement in structure, using the present tense.