Igloo Tone of Voice — Cool & American

Tagline: "Passion for Cooler Living"

Industry: Outdoor Equipment

Sector: Consumer Goods

How Igloo Communicates

Igloo ties coolers to keeping things cold for good times outdoors. "Passion for Cooler Living" frames the brand around durable, affordable coolers that fuel tailgates, picnics, and trips — cool, American, dependable. The voice is keep-it-cold and easygoing, selling the simple joy of icy drinks wherever you go, positioning Igloo around a long-standing, all-American reputation for the trusty cooler that keeps the party going in the heat.

Tone Words

Igloo's brand voice is defined by the following tone words: Cool, American.

Communication Style

Language Style: Keep-it-cold
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Igloo Brand Story

Igloo invented the modern cooler and continues innovating in portable cooling. From tailgates to beaches, Igloo keeps Americas food and drinks cold.

Brand Message

Keep things cool since 1947

Brand Mission

Keep things cooler longer

Brand Positioning

Core Concept: Cooler Innovation

Central Tension: Utility vs. Lifestyle

About Igloo

Igloo was a New Zealand prepaid pay TV service launched on 3 December 2012. The Pace-supplied receiver provides customers access to free-to-air channels through Freeview, and previously a small selection of pay TV channels could be purchased for 30 days. On 1 March 2017, Igloo closed and the receiver was updated to allow viewers to use New Zealand's Freeview television service.

Frequently Asked Questions About Igloo

What is Igloo's tone of voice?

Igloo uses a cool, american tone of voice. Their communication is keep-it-cold, typically using statement-style sentences in the present tense. Their tagline "Passion for Cooler Living" exemplifies this voice.

How does Igloo communicate with customers?

Igloo invented the modern cooler and continues innovating in portable cooling. From tailgates to beaches, Igloo keeps Americas food and drinks cold.

What is Igloo's brand message?

Igloo's core message: Keep things cool since 1947 Their mission: Keep things cooler longer

What is Igloo's slogan?

Igloo's slogan is "Passion for Cooler Living". It carries their cool, american voice.

What is Igloo's mission?

Igloo's mission: Keep things cooler longer

What makes Igloo's brand voice unique?

Igloo stands out through their cool, american communication style. Their central brand tension, "Utility vs. Lifestyle", shapes how they communicate across the Consumer Goods sector.

What language style does Igloo use?

Igloo uses keep-it-cold language, with imaginative messaging, in statement-style sentences, using the present tense.