Igloo Tone of Voice — Cool & American

Tagline: "Passion for Cooler Living"

Industry: Outdoor Equipment

Sector: Consumer Goods

How Igloo Communicates

Igloo communicates with a cool and american voice using friendly language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Passion for Cooler Living", captures this voice. The central tension in Igloo's communication is utility vs. lifestyle, which shapes every message they craft. Their mission is to keep things cooler longer.

Tone Words

Igloo's brand voice is defined by the following tone words: Cool, American.

Communication Style

Language Style: Friendly
Sentence Type: Statement
Tense: Present
Expression: Figurative

Igloo Brand Story

Igloo invented the modern cooler and continues innovating in portable cooling. From tailgates to beaches, Igloo keeps Americas food and drinks cold.

Brand Message

Keep things cool since 1947

Brand Mission

Keep things cooler longer

Brand Positioning

Core Concept: Cooler Innovation

Central Tension: Utility vs. Lifestyle

About Igloo

Igloo was a New Zealand prepaid pay TV service launched on 3 December 2012. The Pace-supplied receiver provides customers access to free-to-air channels through Freeview, and previously a small selection of pay TV channels could be purchased for 30 days. On 1 March 2017, Igloo closed and the receiver was updated to allow viewers to use New Zealand's Freeview television service.

Frequently Asked Questions About Igloo

What is Igloo's tone of voice?

Igloo uses a cool, american tone of voice. Their communication is friendly, typically using statement-style sentences in the present tense. Their tagline "Passion for Cooler Living" exemplifies this voice.

How does Igloo communicate with customers?

Igloo invented the modern cooler and continues innovating in portable cooling. From tailgates to beaches, Igloo keeps Americas food and drinks cold.

What is Igloo's brand message?

Igloo's core message: Keep things cool since 1947 Their mission: Keep things cooler longer

What is Igloo's slogan?

Igloo's slogan is "Passion for Cooler Living". It carries their cool, american voice.

What is Igloo's mission?

Igloo's mission: Keep things cooler longer

What makes Igloo's brand voice unique?

Igloo stands out through their cool, american communication style. Their central brand tension, "Utility vs. Lifestyle", shapes how they communicate across the Consumer Goods sector.

What language style does Igloo use?

Igloo uses friendly language, with figurative messaging, in statement-style sentences, using the present tense.