Revlon Tone of Voice — Bold & Classic

Tagline: "Live Boldly"

Industry: Beauty

Sector: Consumer Goods

How Revlon Communicates

Revlon communicates with a bold and classic voice using glamorous language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Live Boldly", captures this voice. The central tension in Revlon's communication is classic vs. contemporary, which shapes every message they craft. Their mission is to glamour for all.

Tone Words

Revlon's brand voice is defined by the following tone words: Bold, Classic.

Communication Style

  • Language Style: Glamorous
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

Revlon Brand Story

Revlon built an empire on glamorous, affordable beauty. The classic American brand continues evolving while maintaining its legacy of accessible elegance.

Brand Message

Timeless glamour for bold women

Brand Mission

Glamour for all

Brand Positioning

Core Concept: Bold Beauty

Central Tension: Classic vs. Contemporary

Frequently Asked Questions About Revlon

What is Revlon's tone of voice?

Revlon uses a bold, classic tone of voice. Their communication is glamorous, typically using command-style sentences in the present tense. Their tagline "Live Boldly" exemplifies this voice.

How does Revlon communicate with customers?

Revlon built an empire on glamorous, affordable beauty. The classic American brand continues evolving while maintaining its legacy of accessible elegance.

What is Revlon's brand message?

Revlon's core message is about Timeless glamour for bold women. Their concept "Bold Beauty" drives their mission: Glamour for all.

What makes Revlon's brand voice unique?

Revlon stands out through their bold, classic communication style. Their central brand tension — "Classic vs. Contemporary" — shapes every message they craft in the Consumer Goods sector.

What language style does Revlon use?

Revlon uses glamorous language with figurative messaging. Their sentences are typically command in structure, using the present tense.