Revlon Tone of Voice — Bold & Classic

Tagline: "Live Boldly"

Industry: Beauty

Sector: Consumer Goods

How Revlon Communicates

Revlon ties makeup to bold, timeless glamour. "Live Boldly" frames the classic brand around confident, glamorous beauty with a rich Hollywood heritage — bold, classic, glamorous. The voice is timeless-glam and assured, selling enduring, self-assured beauty, positioning Revlon around decades of iconic glamour and the encouragement to wear colour and confidence boldly, as generations of women have with its lipsticks and nail colours.

Tone Words

Revlon's brand voice is defined by the following tone words: Bold, Classic.

Communication Style

Language Style: Timeless-glam
Sentence Type: Command
Tense: Present
Expression: Imaginative

Revlon Brand Story

Revlon built an empire on glamorous, affordable beauty. The classic American brand continues evolving while maintaining its legacy of accessible elegance.

Brand Message

Timeless glamour for bold women

Brand Mission

Glamour for all

Brand Positioning

Core Concept: Bold Beauty

Central Tension: Classic vs. Contemporary

About Revlon

Revlon, Inc., is an American multinational company dealing in cosmetics, skin care, perfume, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it remains. Revlon was founded by brothers Charles and Joseph Revson, and chemist Charles Lachman. Revlon products are sold in 150 countries and the company has many global locations including Mexico City, London, Paris, Hong Kong, Indonesia, Sydney, Singapore, and Tokyo. In June 2022, Revlon filed for Chapter 11 bankruptcy. It emerged from bankruptcy in May 2023.

Frequently Asked Questions About Revlon

What is Revlon's tone of voice?

Revlon uses a bold, classic tone of voice. Their communication is timeless-glam, typically using command-style sentences in the present tense. Their tagline "Live Boldly" exemplifies this voice.

How does Revlon communicate with customers?

Revlon built an empire on glamorous, affordable beauty. The classic American brand continues evolving while maintaining its legacy of accessible elegance.

What is Revlon's brand message?

Revlon's core message: Timeless glamour for bold women Their mission: Glamour for all

What is Revlon's slogan?

Revlon's slogan is "Live Boldly". It carries their bold, classic voice.

What is Revlon's mission?

Revlon's mission: Glamour for all

What makes Revlon's brand voice unique?

Revlon stands out through their bold, classic communication style. Their central brand tension, "Classic vs. Contemporary", shapes how they communicate across the Consumer Goods sector.

What language style does Revlon use?

Revlon uses timeless-glam language, with imaginative messaging, in command-style sentences, using the present tense.