Purina Tone of Voice — Caring & Expert

Tagline: "Your Pet Our Passion"

Industry: Pet Food

Sector: Consumer Goods

How Purina Communicates

Purina ties pet food to expertise and genuine love of animals. "Your Pet, Our Passion" frames the brand around science-based nutrition made by people who care deeply about pets — caring, expert, dependable. The voice is pet-passion and warm, selling the reassurance of a trusted name backed by real research, positioning Purina around the blend of scientific know-how and heartfelt devotion to keeping pets healthy and happy.

Tone Words

Purina's brand voice is defined by the following tone words: Caring, Expert.

Communication Style

Language Style: Pet-passion
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Purina Brand Story

Purina leads pet nutrition with science-backed formulas across price points. From Fancy Feast to Pro Plan, the brand serves every pet and budget.

Brand Message

Science-based nutrition for pets

Brand Mission

Create richer lives for pets and people

Brand Positioning

Core Concept: Pet Nutrition Expert

Central Tension: Science vs. Love

About Purina

Nestlé Purina PetCare Company (), or simply Purina, is an American subsidiary of the Swiss corporation Nestlé, based in St. Louis, Missouri. Founded in 1893 by William H. Danforth, it produces and markets pet food, treats, and cat and dog litter. Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina ONE. The company was formed in 2001 by combining Nestlé's Friskies PetCare Company with Ralston Purina, which acquired it for $10.3 billion. As of 2012, it is the second-largest pet food company globally (the first being Mars Petcare) and the largest in the United States.

Frequently Asked Questions About Purina

What is Purina's tone of voice?

Purina uses a caring, expert tone of voice. Their communication is pet-passion, typically using statement-style sentences in the present tense. Their tagline "Your Pet Our Passion" exemplifies this voice.

How does Purina communicate with customers?

Purina leads pet nutrition with science-backed formulas across price points. From Fancy Feast to Pro Plan, the brand serves every pet and budget.

What is Purina's brand message?

Purina's core message: Science-based nutrition for pets Their mission: Create richer lives for pets and people

What is Purina's slogan?

Purina's slogan is "Your Pet Our Passion". It carries their caring, expert voice.

What is Purina's mission?

Purina's mission: Create richer lives for pets and people

What makes Purina's brand voice unique?

Purina stands out through their caring, expert communication style. Their central brand tension, "Science vs. Love", shapes how they communicate across the Consumer Goods sector.

What language style does Purina use?

Purina uses pet-passion language, with imaginative messaging, in statement-style sentences, using the present tense.