Merrell Tone of Voice — Outdoor & Rugged

Tagline: "Let us get outside"

Industry: Fashion & Apparel

Sector: Sports & Fitness

How Merrell Communicates

Merrell communicates with a outdoor, rugged and inviting voice using inviting language. Their sentences are primarily invitations in the imperative tense. Their messaging is literal. Their tagline, "Let us get outside", captures this voice. The central tension in Merrell's communication is indoor vs. outdoor, which shapes every message they craft. Their mission is to inspire people to get outside and explore.

Tone Words

Merrell's brand voice is defined by the following tone words: Outdoor, Rugged, Inviting.

Communication Style

  • Language Style: Inviting
  • Sentence Type: Invitation
  • Tense: Imperative
  • Expression: Literal

Merrell Brand Story

Founded in 1981 by Randy Merrell, Clark Matis, and John Schweizer in Vermont, Merrell began crafting custom hiking boots. The brand became known for the Jungle Moc slip-on and Moab hiking boot, making outdoor footwear accessible to casual hikers and outdoor enthusiasts.

Brand Message

The outdoors is for everyone

Brand Mission

To inspire people to get outside and explore

Brand Positioning

Core Concept: Accessible outdoor footwear for everyone

Central Tension: Indoor vs. Outdoor

About Merrell

Merrell is an American manufacturing company of footwear products. It was founded by Clark Matis, Randy Merrell, and John Schweizer in 1981 as a maker of high-performance hiking boots. Since 1997, the company has been a wholly owned subsidiary of Wolverine World Wide. Products currently commercialized by Merrell include hiking boots, athletic shoes, sandals, jackets, knit caps, gloves, t-shirts, hoodies, shorts, and socks. Other accessories include backpacks, stuff sacks, and bags.

Frequently Asked Questions About Merrell

What is Merrell's tone of voice?

Merrell uses a outdoor, rugged, inviting tone of voice. Their communication is inviting, typically using invitation-style sentences in the imperative tense. Their tagline "Let us get outside" exemplifies this voice.

How does Merrell communicate with customers?

Founded in 1981 by Randy Merrell, Clark Matis, and John Schweizer in Vermont, Merrell began crafting custom hiking boots. The brand became known for the Jungle Moc slip-on and Moab hiking boot, making outdoor footwear accessible to casual hikers and outdoor enthusiasts.

What is Merrell's brand message?

Merrell's core message: The outdoors is for everyone Their mission: To inspire people to get outside and explore

What is Merrell's slogan?

Merrell's slogan is "Let us get outside". It carries their outdoor, rugged, inviting voice.

What is Merrell's mission?

Merrell's mission: To inspire people to get outside and explore

What makes Merrell's brand voice unique?

Merrell stands out through their outdoor, rugged, inviting communication style. Their central brand tension, "Indoor vs. Outdoor", shapes how they communicate across the Sports & Fitness sector.

What language style does Merrell use?

Merrell uses inviting language, with literal messaging, in invitation-style sentences, using the imperative tense.

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