Lacoste Tone of Voice — Elegant & Sporty
Tagline: "Life is a Beautiful Sport"
Industry: Fashion & Apparel
Sector: Sports & Fitness
How Lacoste Communicates
Lacoste communicates with a elegant, sporty and french voice using refined language. Their sentences are primarily declarations in the present tense. Their messaging is figurative. Their tagline, "Life is a Beautiful Sport", captures this voice. The central tension in Lacoste's communication is elegance vs. sportiness, which shapes every message they craft. Their mission is to embody authenticity, performance and elegance.
Tone Words
Lacoste's brand voice is defined by the following tone words: Elegant, Sporty, French.
Communication Style
- Language Style: Refined
- Sentence Type: Declaration
- Tense: Present
- Expression: Figurative
Lacoste Brand Story
Founded in 1933 by tennis legend Rene Lacoste and Andre Gillier, Lacoste introduced the iconic polo shirt with its crocodile logo. The brand revolutionized sportswear by bringing elegance to athletic apparel, becoming synonymous with casual French sophistication.
Brand Message
Live life with the spirit of sport
Brand Mission
To embody authenticity, performance and elegance
Brand Positioning
Core Concept: French elegance meeting sportswear heritage
Central Tension: Elegance vs. Sportiness
Frequently Asked Questions About Lacoste
What is Lacoste's tone of voice?
Lacoste uses a elegant, sporty, french tone of voice. Their communication is refined, typically using declaration-style sentences in the present tense. Their tagline "Life is a Beautiful Sport" exemplifies this voice.
How does Lacoste communicate with customers?
Founded in 1933 by tennis legend Rene Lacoste and Andre Gillier, Lacoste introduced the iconic polo shirt with its crocodile logo. The brand revolutionized sportswear by bringing elegance to athletic apparel, becoming synonymous with casual French sophistication.
What is Lacoste's brand message?
Lacoste's core message is about Live life with the spirit of sport. Their concept "French elegance meeting sportswear heritage" drives their mission: To embody authenticity, performance and elegance.
What makes Lacoste's brand voice unique?
Lacoste stands out through their elegant, sporty, french communication style. Their central brand tension — "Elegance vs. Sportiness" — shapes every message they craft in the Sports & Fitness sector.
What language style does Lacoste use?
Lacoste uses refined language with figurative messaging. Their sentences are typically declaration in structure, using the present tense.