Lacoste Tone of Voice — Elegant & Sporty
Tagline: "Life is a Beautiful Sport"
Industry: Fashion & Apparel
Sector: Sports & Fitness
How Lacoste Communicates
Lacoste communicates with a elegant, sporty and french voice using refined language. Their sentences are primarily declarations in the present tense. Their messaging is figurative. Their tagline, "Life is a Beautiful Sport", captures this voice. The central tension in Lacoste's communication is elegance vs. sportiness, which shapes every message they craft. Their mission is to embody authenticity, performance and elegance.
Tone Words
Lacoste's brand voice is defined by the following tone words: Elegant, Sporty, French.
Communication Style
- Language Style: Refined
- Sentence Type: Declaration
- Tense: Present
- Expression: Figurative
Lacoste Brand Story
Founded in 1933 by tennis legend Rene Lacoste and Andre Gillier, Lacoste introduced the iconic polo shirt with its crocodile logo. The brand revolutionized sportswear by bringing elegance to athletic apparel, becoming synonymous with casual French sophistication.
Brand Message
Live life with the spirit of sport
Brand Mission
To embody authenticity, performance and elegance
Brand Positioning
Core Concept: French elegance meeting sportswear heritage
Central Tension: Elegance vs. Sportiness
About Lacoste
Lacoste S.A. (; French: [lakɔst]) is a French designer sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green Crocodile logo. René Lacoste, the company's founder, was first given the nickname "the Crocodile" by the American press after he bet his team captain a crocodile-skin suitcase that he would win his match. He was later redubbed "the Crocodile" by French fans because of his tenacity on the tennis court. In November 2012, Lacoste was bought outright by Swiss family held group Maus Frères.
Frequently Asked Questions About Lacoste
What is Lacoste's tone of voice?
Lacoste uses a elegant, sporty, french tone of voice. Their communication is refined, typically using declaration-style sentences in the present tense. Their tagline "Life is a Beautiful Sport" exemplifies this voice.
How does Lacoste communicate with customers?
Founded in 1933 by tennis legend Rene Lacoste and Andre Gillier, Lacoste introduced the iconic polo shirt with its crocodile logo. The brand revolutionized sportswear by bringing elegance to athletic apparel, becoming synonymous with casual French sophistication.
What is Lacoste's brand message?
Lacoste's core message: Live life with the spirit of sport Their mission: To embody authenticity, performance and elegance
What is Lacoste's slogan?
Lacoste's slogan is "Life is a Beautiful Sport". It carries their elegant, sporty, french voice.
What is Lacoste's mission?
Lacoste's mission: To embody authenticity, performance and elegance
What makes Lacoste's brand voice unique?
Lacoste stands out through their elegant, sporty, french communication style. Their central brand tension, "Elegance vs. Sportiness", shapes how they communicate across the Sports & Fitness sector.
What language style does Lacoste use?
Lacoste uses refined language, with figurative messaging, in declaration-style sentences, using the present tense.
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