Outdoor Voices Tone of Voice — Playful & Inclusive

Tagline: "Doing Things"

Industry: Fashion & Apparel

Sector: Sports & Fitness

How Outdoor Voices Communicates

Outdoor Voices communicates with a playful, inclusive and active voice using casual language. Their sentences are primarily statements in the present participle tense. Their messaging is literal. Their tagline, "Doing Things", captures this voice. The central tension in Outdoor Voices's communication is performance vs. recreation, which shapes every message they craft. Their mission is to get the world moving through recreation.

Tone Words

Outdoor Voices's brand voice is defined by the following tone words: Playful, Inclusive, Active.

Communication Style

  • Language Style: Casual
  • Sentence Type: Statement
  • Tense: Present Participle
  • Expression: Literal

Outdoor Voices Brand Story

Founded in 2013 by Tyler Haney in Austin, Texas, Outdoor Voices positioned itself as the anti-Nike - freeing fitness from performance and bringing play back into everyday life. The DoingThings movement resonated with a generation seeking joyful, low-pressure exercise.

Brand Message

Moving your body should be fun not competitive

Brand Mission

To get the world moving through recreation

Brand Positioning

Core Concept: Activewear for recreational movement

Central Tension: Performance vs. Recreation

About Outdoor Voices

Outdoor Voices (sometimes just O.V.) is an American clothing company focused on the design and sale of athletic apparel. Its products are sold online. O.V. was cofounded in 2013 by Tyler Haney and Matt McIntyre in New York City, and is now headquartered in Austin. On February 25, 2020, Haney tendered her resignation, and Cliff Moskowitz, the president of a fashion-oriented private equity firm, took over as interim CEO.

Frequently Asked Questions About Outdoor Voices

What is Outdoor Voices's tone of voice?

Outdoor Voices uses a playful, inclusive, active tone of voice. Their communication is casual, typically using statement-style sentences in the present participle tense. Their tagline "Doing Things" exemplifies this voice.

How does Outdoor Voices communicate with customers?

Founded in 2013 by Tyler Haney in Austin, Texas, Outdoor Voices positioned itself as the anti-Nike - freeing fitness from performance and bringing play back into everyday life. The DoingThings movement resonated with a generation seeking joyful, low-pressure exercise.

What is Outdoor Voices's brand message?

Outdoor Voices's core message: Moving your body should be fun not competitive Their mission: To get the world moving through recreation

What is Outdoor Voices's slogan?

Outdoor Voices's slogan is "Doing Things". It carries their playful, inclusive, active voice.

What is Outdoor Voices's mission?

Outdoor Voices's mission: To get the world moving through recreation

What makes Outdoor Voices's brand voice unique?

Outdoor Voices stands out through their playful, inclusive, active communication style. Their central brand tension, "Performance vs. Recreation", shapes how they communicate across the Sports & Fitness sector.

What language style does Outdoor Voices use?

Outdoor Voices uses casual language, with literal messaging, in statement-style sentences, using the present participle tense.

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