Athleta Tone of Voice — Empowering & Feminine

Tagline: "Power of She"

Industry: Fashion & Apparel

Sector: Sports & Fitness

How Athleta Communicates

Athleta communicates with a empowering, feminine and active voice using empowering language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Power of She", captures this voice. The central tension in Athleta's communication is performance vs. style, which shapes every message they craft. Their mission is to ignite a community of active, healthy women.

Tone Words

Athleta's brand voice is defined by the following tone words: Empowering, Feminine, Active.

Communication Style

  • Language Style: Empowering
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Athleta Brand Story

Founded in 1998 in Petaluma, California by Scott Kerslake, Athleta was acquired by Gap Inc. in 2008. The brand became a certified B Corp, championing women in sport and sponsoring athletes like Simone Biles, Allyson Felix, and Katelyn Ohashi.

Brand Message

Celebrating the power within every woman

Brand Mission

To ignite a community of active, healthy women

Brand Positioning

Core Concept: Athletic apparel celebrating female strength

Central Tension: Performance vs. Style

About Athleta

Athleta is a Brazilian-origin Japanese sports equipment brand focused on association football products. The firm manufactures and supplies kit uniforms, balls, and boots. Athleta was notable for being the brand to supply Brazil national football team the first (now traditional) yellow and green shirts after the team abandoned the white and blue shirt following the Maracanazo in 1950.

Frequently Asked Questions About Athleta

What is Athleta's tone of voice?

Athleta uses a empowering, feminine, active tone of voice. Their communication is empowering, typically using statement-style sentences in the present tense. Their tagline "Power of She" exemplifies this voice.

How does Athleta communicate with customers?

Founded in 1998 in Petaluma, California by Scott Kerslake, Athleta was acquired by Gap Inc. in 2008. The brand became a certified B Corp, championing women in sport and sponsoring athletes like Simone Biles, Allyson Felix, and Katelyn Ohashi.

What is Athleta's brand message?

Athleta's core message: Celebrating the power within every woman Their mission: To ignite a community of active, healthy women

What is Athleta's slogan?

Athleta's slogan is "Power of She". It carries their empowering, feminine, active voice.

What is Athleta's mission?

Athleta's mission: To ignite a community of active, healthy women

What makes Athleta's brand voice unique?

Athleta stands out through their empowering, feminine, active communication style. Their central brand tension, "Performance vs. Style", shapes how they communicate across the Sports & Fitness sector.

What language style does Athleta use?

Athleta uses empowering language, with figurative messaging, in statement-style sentences, using the present tense.

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