Mizuno Tone of Voice — Passionate & Innovative
Tagline: "Reach Beyond"
Industry: Fashion & Apparel
Sector: Sports & Fitness
How Mizuno Communicates
Mizuno ties sports equipment to pushing past your limits. "Reach Beyond" frames the Japanese brand around passionate, innovative gear for running, baseball, golf, and more — performance-driven, innovative, Japanese. The voice is reach-beyond-performance and earnest, selling the drive to always improve, positioning Mizuno around craftsmanship and technology that help athletes strive further, built on a Japanese dedication to quality and the belief that there is always another level to reach for.
Tone Words
Mizuno's brand voice is defined by the following tone words: Passionate, Innovative, Performance.
Communication Style
- Language Style: Reach-beyond-performance
- Sentence Type: Command
- Tense: Command
- Expression: Imaginative
Mizuno Brand Story
Founded in 1906 in Osaka, Japan by Rihachi Mizuno, the company began selling baseball equipment. Mizuno became a leading global sports brand known for quality craftsmanship in running shoes, baseball, golf, and volleyball equipment.
Brand Message
Always strive to go one step further
Brand Mission
To contribute to society through the advancement of sports
Brand Positioning
Core Concept: Japanese sports equipment for serious athletes
Central Tension: Limits vs. Potential
About Mizuno
Mizuno Corporation (ミズノ株式会社, legally 美津濃株式会社, Mizuno Kabushiki-gaisha) (TYO: 8022) is a Japanese sports equipment and sportswear company, founded in Osaka in 1906 by Rihachi Mizuno. Today, Mizuno is a global corporation which makes a wide variety of sports equipment and sportswear for table tennis, boxing, badminton, golf, baseball, mixed martial arts, association football, gridiron football, futsal, judo, rugby, running, skiing, athletics, swimming, tennis, handball, volleyball and netball.
Frequently Asked Questions About Mizuno
What is Mizuno's tone of voice?
Mizuno uses a passionate, innovative, performance tone of voice. Their communication is reach-beyond-performance, typically using command-style sentences in the command tense. Their tagline "Reach Beyond" exemplifies this voice.
How does Mizuno communicate with customers?
Founded in 1906 in Osaka, Japan by Rihachi Mizuno, the company began selling baseball equipment. Mizuno became a leading global sports brand known for quality craftsmanship in running shoes, baseball, golf, and volleyball equipment.
What is Mizuno's brand message?
Mizuno's core message: Always strive to go one step further Their mission: To contribute to society through the advancement of sports
What is Mizuno's slogan?
Mizuno's slogan is "Reach Beyond". It carries their passionate, innovative, performance voice.
What is Mizuno's mission?
Mizuno's mission: To contribute to society through the advancement of sports
What makes Mizuno's brand voice unique?
Mizuno stands out through their passionate, innovative, performance communication style. Their central brand tension, "Limits vs. Potential", shapes how they communicate across the Sports & Fitness sector.
What language style does Mizuno use?
Mizuno uses reach-beyond-performance language, with imaginative messaging, in command-style sentences, using the command tense.
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