Roxy Tone of Voice — Empowering & Feminine
Tagline: "Make Waves Move Mountains"
Industry: Fashion & Apparel
Sector: Sports & Fitness
How Roxy Communicates
Roxy communicates with a empowering, feminine and active voice using empowering language. Their sentences are primarily commands in the imperative tense. Their messaging is figurative. Their tagline, "Make Waves Move Mountains", captures this voice. The central tension in Roxy's communication is masculine sport vs. feminine style, which shapes every message they craft. Their mission is to empower women to challenge the status quo.
Tone Words
Roxy's brand voice is defined by the following tone words: Empowering, Feminine, Active.
Communication Style
- Language Style: Empowering
- Sentence Type: Command
- Tense: Imperative
- Expression: Figurative
Roxy Brand Story
Founded in 1990 by Quiksilver as the first exclusively female action sports brand, Roxy created a space for women in surf and snow culture. The iconic heart logo, made from two Quiksilver logos, became a symbol of female empowerment in action sports.
Brand Message
Women empowering themselves through action sports
Brand Mission
To empower women to challenge the status quo
Brand Positioning
Core Concept: Action sports apparel exclusively for women
Central Tension: Masculine Sport vs. Feminine Style
Frequently Asked Questions About Roxy
What is Roxy's tone of voice?
Roxy uses a empowering, feminine, active tone of voice. Their communication is empowering, typically using command-style sentences in the imperative tense. Their tagline "Make Waves Move Mountains" exemplifies this voice.
How does Roxy communicate with customers?
Founded in 1990 by Quiksilver as the first exclusively female action sports brand, Roxy created a space for women in surf and snow culture. The iconic heart logo, made from two Quiksilver logos, became a symbol of female empowerment in action sports.
What is Roxy's brand message?
Roxy's core message is about Women empowering themselves through action sports. Their concept "Action sports apparel exclusively for women" drives their mission: To empower women to challenge the status quo.
What makes Roxy's brand voice unique?
Roxy stands out through their empowering, feminine, active communication style. Their central brand tension — "Masculine Sport vs. Feminine Style" — shapes every message they craft in the Sports & Fitness sector.
What language style does Roxy use?
Roxy uses empowering language with figurative messaging. Their sentences are typically command in structure, using the imperative tense.