Roxy Tone of Voice — Empowering & Feminine

Tagline: "Make Waves Move Mountains"

Industry: Fashion & Apparel

Sector: Sports & Fitness

How Roxy Communicates

Roxy ties action-sports apparel to empowering women. "Make Waves, Move Mountains" frames the brand — Quiksilver’s women’s line — around feminine, active wear for women who surf, snowboard, and live boldly — empowering, feminine, active. The voice is women-boardwear and uplifting, selling confidence and adventure, positioning Roxy around stylish, capable gear for active women, wrapped in an encouraging message to chase big goals, ride the waves, and move mountains on their own terms.

Tone Words

Roxy's brand voice is defined by the following tone words: Empowering, Feminine, Active.

Communication Style

Language Style: Women-boardwear
Sentence Type: Command
Tense: Command
Expression: Imaginative

Roxy Brand Story

Founded in 1990 by Quiksilver as the first exclusively female action sports brand, Roxy created a space for women in surf and snow culture. The iconic heart logo, made from two Quiksilver logos, became a symbol of female empowerment in action sports.

Brand Message

Women empowering themselves through action sports

Brand Mission

To empower women to challenge the status quo

Brand Positioning

Core Concept: Action sports apparel exclusively for women

Central Tension: Masculine Sport vs. Feminine Style

About Roxy

Roxy Music were an English rock band formed in 1970 by Bryan Ferry (lead vocals/keyboards/principal songwriter) and Graham Simpson (bass). By the time the band recorded their first album in early 1972, Ferry and Simpson were joined by Andy Mackay (saxophone/oboe), Phil Manzanera (guitar), Paul Thompson (drums) and Brian Eno (synthesizer). Simpson departed in mid-1972, from which point the bassist position in the band would be unstable, while Eno was replaced by Eddie Jobson (synthesizer/keyboards/violin) in mid-1973. By 1980, the band was reduced to a core trio of Ferry, Mackay and Manzanera, augmented by various backing musicians. Beginning with their first album, Roxy Music became a successful act in Europe and Australia during the 1970s. The band pioneered more musically sophisticated elements of glam rock, significantly influencing early English punk music, and provided a model for many new wave acts while innovating elements of electronic composition. The group also conveyed their distinctive brand of visual and musical sophistication with their focus on glamorous fashions. Roxy Music split in 1976, reformed in 1978, and split again in 1983. Their final studio album was Avalon...

Frequently Asked Questions About Roxy

What is Roxy's tone of voice?

Roxy uses a empowering, feminine, active tone of voice. Their communication is women-boardwear, typically using command-style sentences in the command tense. Their tagline "Make Waves Move Mountains" exemplifies this voice.

How does Roxy communicate with customers?

What is Roxy's brand message?

Roxy's core message: Women empowering themselves through action sports Their mission: To empower women to challenge the status quo

What is Roxy's slogan?

Roxy's slogan is "Make Waves Move Mountains". It carries their empowering, feminine, active voice.

What is Roxy's mission?

Roxy's mission: To empower women to challenge the status quo

What makes Roxy's brand voice unique?

Roxy stands out through their empowering, feminine, active communication style. Their central brand tension, "Masculine Sport vs. Feminine Style", shapes how they communicate across the Sports & Fitness sector.

What language style does Roxy use?

Roxy uses women-boardwear language, with imaginative messaging, in command-style sentences, using the command tense.