Volcom Tone of Voice — Authentic & Rebellious

Tagline: "True to This"

Industry: Fashion & Apparel

Sector: Sports & Fitness

How Volcom Communicates

Volcom communicates with a authentic, rebellious and creative voice using authentic language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "True to This", captures this voice. The central tension in Volcom's communication is mainstream vs. counter-culture, which shapes every message they craft. Their mission is to combine youth culture with creative expression.

Tone Words

Volcom's brand voice is defined by the following tone words: Authentic, Rebellious, Creative.

Communication Style

  • Language Style: Authentic
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Volcom Brand Story

Founded in 1991 in Newport Beach, California by Richard Woolcott and Tucker Hall, Volcom pioneered the combination of skateboarding, surfing, and snowboarding under one brand. Known for its stone logo and rebellious Youth Against Establishment ethos.

Brand Message

Stay true to your passion

Brand Mission

To combine youth culture with creative expression

Brand Positioning

Core Concept: Action sports apparel for skate, surf, and snow

Central Tension: Mainstream vs. Counter-Culture

About Volcom

Volcom was an American lifestyle brand that designed, marketed, and distributed boardsports-oriented products. Volcom is headquartered in Costa Mesa, California. The brand was known for its trademark stone logo, its slogan True to This, and the Let the Kids Ride Free campaign. Todd Hymel is the CEO of Volcom.

Frequently Asked Questions About Volcom

What is Volcom's tone of voice?

Volcom uses a authentic, rebellious, creative tone of voice. Their communication is authentic, typically using statement-style sentences in the present tense. Their tagline "True to This" exemplifies this voice.

How does Volcom communicate with customers?

Founded in 1991 in Newport Beach, California by Richard Woolcott and Tucker Hall, Volcom pioneered the combination of skateboarding, surfing, and snowboarding under one brand. Known for its stone logo and rebellious Youth Against Establishment ethos.

What is Volcom's brand message?

Volcom's core message: Stay true to your passion Their mission: To combine youth culture with creative expression

What is Volcom's slogan?

Volcom's slogan is "True to This". It carries their authentic, rebellious, creative voice.

What is Volcom's mission?

Volcom's mission: To combine youth culture with creative expression

What makes Volcom's brand voice unique?

Volcom stands out through their authentic, rebellious, creative communication style. Their central brand tension, "Mainstream vs. Counter-Culture", shapes how they communicate across the Sports & Fitness sector.

What language style does Volcom use?

Volcom uses authentic language, with figurative messaging, in statement-style sentences, using the present tense.

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