HOKA ONE ONE Tone of Voice — Innovative & Liberating
Tagline: "Time to Fly"
Industry: Fashion & Apparel
Sector: Sports & Fitness
How HOKA ONE ONE Communicates
HOKA ONE ONE communicates with a innovative, liberating and performance voice using inspiring language. Their sentences are primarily declarations in the present tense. Their messaging is figurative. Their tagline, "Time to Fly", captures this voice. The central tension in HOKA ONE ONE's communication is speed vs. comfort, which shapes every message they craft. Their mission is to empower all athletes to fly over the earth.
Tone Words
HOKA ONE ONE's brand voice is defined by the following tone words: Innovative, Liberating, Performance.
Communication Style
- Language Style: Inspiring
- Sentence Type: Declaration
- Tense: Present
- Expression: Figurative
HOKA ONE ONE Brand Story
Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, HOKA ONE ONE (meaning to fly in Maori) revolutionized running with oversized midsoles and meta-rocker geometry. Originally for ultramarathon runners, the brand became mainstream for its distinctive maximalist cushioning.
Brand Message
Experience the freedom of flight
Brand Mission
To empower all athletes to fly over the earth
Brand Positioning
Core Concept: Maximum cushion running for effortless movement
Central Tension: Speed vs. Comfort
Frequently Asked Questions About HOKA ONE ONE
What is HOKA ONE ONE's tone of voice?
HOKA ONE ONE uses a innovative, liberating, performance tone of voice. Their communication is inspiring, typically using declaration-style sentences in the present tense. Their tagline "Time to Fly" exemplifies this voice.
How does HOKA ONE ONE communicate with customers?
Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, HOKA ONE ONE (meaning to fly in Maori) revolutionized running with oversized midsoles and meta-rocker geometry. Originally for ultramarathon runners, the brand became mainstream for its distinctive maximalist cushioning.
What is HOKA ONE ONE's brand message?
HOKA ONE ONE's core message is about Experience the freedom of flight. Their concept "Maximum cushion running for effortless movement" drives their mission: To empower all athletes to fly over the earth.
What makes HOKA ONE ONE's brand voice unique?
HOKA ONE ONE stands out through their innovative, liberating, performance communication style. Their central brand tension — "Speed vs. Comfort" — shapes every message they craft in the Sports & Fitness sector.
What language style does HOKA ONE ONE use?
HOKA ONE ONE uses inspiring language with figurative messaging. Their sentences are typically declaration in structure, using the present tense.