Hisense Tone of Voice — Value & Innovative

Tagline: "See The Greatness"

Industry: Electronics

Sector: Technology

How Hisense Communicates

Hisense ties TVs and appliances to premium features at accessible prices. "See The Greatness" frames the brand around big, feature-packed televisions that cost far less than the top names — value, innovative, ambitious. The voice is value-tv and confident, selling the idea that you do not have to pay flagship prices for a great big-screen experience, positioning Hisense as the smart-value choice that punches above its price.

Tone Words

Hisense's brand voice is defined by the following tone words: Value, Innovative.

Communication Style

Language Style: Value-tv
Sentence Type: Command
Tense: Present
Expression: Imaginative

Hisense Brand Story

Hisense challenges the TV establishment by offering premium features like ULED and laser projection at aggressive prices. The brand proves value and quality can coexist.

Brand Message

Premium features at value prices

Brand Mission

Improve lives through technology

Brand Positioning

Core Concept: Accessible Premium

Central Tension: Budget vs. Premium

About Hisense

Hisense Group Co., Ltd. is a Chinese multinational major appliance and electronics manufacturer headquartered in Qingdao, Shandong province. Television sets are its main product, and it has been the largest TV manufacturer in China by market share since 2004. It was the world's fourth-largest TV manufacturer by market share in the first half of 2023 and the second-largest by number of units shipped in 2022. Hisense is also an original equipment manufacturer (OEM), so some of its products are sold to other companies and have brand names unrelated to Hisense. Two major subsidiaries of Hisense Group are listed companies: Hisense Visual Technology (SSE: 600060) and Hisense H.A. (SEHK: 921, SZSE: 000921). Both had a state ownership of over 30% via Hisense's holding company before the end of 2020. Hisense Group has over 80,000 employees worldwide, as well as 14 industrial parks, some of which are located in China (Qingdao, Shunde, and Huzhou), the Czech Republic, South Africa, and Mexico. There are also 18 R&D centers located in China (Qingdao and Shenzhen), the United States, Germany, Slovenia, Israel, and other countries.

Frequently Asked Questions About Hisense

What is Hisense's tone of voice?

Hisense uses a value, innovative tone of voice. Their communication is value-tv, typically using command-style sentences in the present tense. Their tagline "See The Greatness" exemplifies this voice.

How does Hisense communicate with customers?

Hisense challenges the TV establishment by offering premium features like ULED and laser projection at aggressive prices. The brand proves value and quality can coexist.

What is Hisense's brand message?

Hisense's core message: Premium features at value prices Their mission: Improve lives through technology

What is Hisense's slogan?

Hisense's slogan is "See The Greatness". It carries their value, innovative voice.

What is Hisense's mission?

Hisense's mission: Improve lives through technology

What makes Hisense's brand voice unique?

Hisense stands out through their value, innovative communication style. Their central brand tension, "Budget vs. Premium", shapes how they communicate across the Technology sector.

What language style does Hisense use?

Hisense uses value-tv language, with imaginative messaging, in command-style sentences, using the present tense.