ThredUp Tone of Voice — Sustainable & Smart

Tagline: "Secondhand. First Choice."

Industry: E-commerce / Secondhand Fashion

Sector: E-commerce

How ThredUp Communicates

ThredUp communicates with a sustainable and smart voice using conscious language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Secondhand. First Choice.", captures this voice. The central tension in ThredUp's communication is new vs. secondhand, which shapes every message they craft. Their mission is to inspire a new generation of consumers to think secondhand first.

Tone Words

ThredUp's brand voice is defined by the following tone words: Sustainable, Smart.

Communication Style

  • Language Style: Conscious
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

ThredUp Brand Story

ThredUp made secondhand shopping easy and aspirational. The managed marketplace handles all the work, positioning resale as both sustainable and smart shopping.

Brand Message

Make secondhand fashion the first choice for conscious consumers

Brand Mission

Inspire a new generation of consumers to think secondhand first

Brand Positioning

Core Concept: Sustainable Fashion

Central Tension: New vs. Secondhand

About ThredUp

ThredUp Inc. is an American company that operates an online resale platform specializing in the sale of second-hand clothing, footwear, and accessories. Founded in 2009 and headquartered in Oakland, California, it has established itself as one of the leading resale fashion marketplaces.

Frequently Asked Questions About ThredUp

What is ThredUp's tone of voice?

ThredUp uses a sustainable, smart tone of voice. Their communication is conscious, typically using statement-style sentences in the present tense. Their tagline "Secondhand. First Choice." exemplifies this voice.

How does ThredUp communicate with customers?

ThredUp made secondhand shopping easy and aspirational. The managed marketplace handles all the work, positioning resale as both sustainable and smart shopping.

What is ThredUp's brand message?

ThredUp's core message: Make secondhand fashion the first choice for conscious consumers Their mission: Inspire a new generation of consumers to think secondhand first

What is ThredUp's slogan?

ThredUp's slogan is "Secondhand. First Choice.". It carries their sustainable, smart voice.

What is ThredUp's mission?

ThredUp's mission: Inspire a new generation of consumers to think secondhand first

What makes ThredUp's brand voice unique?

ThredUp stands out through their sustainable, smart communication style. Their central brand tension, "New vs. Secondhand", shapes how they communicate across the E-commerce sector.

What language style does ThredUp use?

ThredUp uses conscious language, with figurative messaging, in statement-style sentences, using the present tense.

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