ThredUp Tone of Voice — Sustainable & Smart
Tagline: "Secondhand. First Choice."
Industry: E-commerce / Secondhand Fashion
Sector: E-commerce
How ThredUp Communicates
ThredUp ties online resale to making secondhand the default, smart option. "Secondhand. First Choice." frames its huge thrift marketplace around sustainability and value without the stigma — sustainable, smart, upbeat. The voice is resale-first and confident, selling preloved fashion as the responsible, sensible choice you reach for first, not last.
Tone Words
ThredUp's brand voice is defined by the following tone words: Sustainable, Smart.
Communication Style
- Language Style: Resale-first
- Sentence Type: Statement
- Tense: Present
- Expression: Imaginative
ThredUp Brand Story
ThredUp made secondhand shopping easy and aspirational. The managed marketplace handles all the work, positioning resale as both sustainable and smart shopping.
Brand Message
Make secondhand fashion the first choice for conscious consumers
Brand Mission
Inspire a new generation of consumers to think secondhand first
Brand Positioning
Core Concept: Sustainable Fashion
Central Tension: New vs. Secondhand
About ThredUp
ThredUp Inc. is an American company that operates an online resale platform specializing in the sale of second-hand clothing, footwear, and accessories. Founded in 2009 and headquartered in Oakland, California, it has established itself as one of the leading resale fashion marketplaces.
Frequently Asked Questions About ThredUp
What is ThredUp's tone of voice?
ThredUp uses a sustainable, smart tone of voice. Their communication is resale-first, typically using statement-style sentences in the present tense. Their tagline "Secondhand. First Choice." exemplifies this voice.
How does ThredUp communicate with customers?
ThredUp made secondhand shopping easy and aspirational. The managed marketplace handles all the work, positioning resale as both sustainable and smart shopping.
What is ThredUp's brand message?
ThredUp's core message: Make secondhand fashion the first choice for conscious consumers Their mission: Inspire a new generation of consumers to think secondhand first
What is ThredUp's slogan?
ThredUp's slogan is "Secondhand. First Choice.". It carries their sustainable, smart voice.
What is ThredUp's mission?
ThredUp's mission: Inspire a new generation of consumers to think secondhand first
What makes ThredUp's brand voice unique?
ThredUp stands out through their sustainable, smart communication style. Their central brand tension, "New vs. Secondhand", shapes how they communicate across the E-commerce sector.
What language style does ThredUp use?
ThredUp uses resale-first language, with imaginative messaging, in statement-style sentences, using the present tense.
More E-commerce brand voices
- Mercari tone of voice
- Nordstrom tone of voice
- Macy's tone of voice
- Sephora tone of voice
- Ulta Beauty tone of voice
- REI tone of voice
- Gap tone of voice
- The RealReal tone of voice
- Gopuff tone of voice
- Grove Collaborative tone of voice
- Stitch Fix tone of voice
- Revolve tone of voice
- ASOS tone of voice
- Zappos tone of voice
- Shipt tone of voice
- FreshDirect tone of voice
- Peapod tone of voice
- Postmates tone of voice
- Caviar tone of voice
- Uber Eats tone of voice
- Zomato tone of voice
- Swiggy tone of voice
- Grab tone of voice
- Gojek tone of voice