ThredUp Tone of Voice — Sustainable & Smart

Tagline: "Secondhand. First Choice."

Industry: E-commerce / Secondhand Fashion

Sector: E-commerce

How ThredUp Communicates

ThredUp communicates with a sustainable and smart voice using conscious language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Secondhand. First Choice.", captures this voice. The central tension in ThredUp's communication is new vs. secondhand, which shapes every message they craft. Their mission is to inspire a new generation of consumers to think secondhand first.

Tone Words

ThredUp's brand voice is defined by the following tone words: Sustainable, Smart.

Communication Style

  • Language Style: Conscious
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

ThredUp Brand Story

ThredUp made secondhand shopping easy and aspirational. The managed marketplace handles all the work, positioning resale as both sustainable and smart shopping.

Brand Message

Make secondhand fashion the first choice for conscious consumers

Brand Mission

Inspire a new generation of consumers to think secondhand first

Brand Positioning

Core Concept: Sustainable Fashion

Central Tension: New vs. Secondhand

Frequently Asked Questions About ThredUp

What is ThredUp's tone of voice?

ThredUp uses a sustainable, smart tone of voice. Their communication is conscious, typically using statement-style sentences in the present tense. Their tagline "Secondhand. First Choice." exemplifies this voice.

How does ThredUp communicate with customers?

ThredUp made secondhand shopping easy and aspirational. The managed marketplace handles all the work, positioning resale as both sustainable and smart shopping.

What is ThredUp's brand message?

ThredUp's core message is about Make secondhand fashion the first choice for conscious consumers. Their concept "Sustainable Fashion" drives their mission: Inspire a new generation of consumers to think secondhand first.

What makes ThredUp's brand voice unique?

ThredUp stands out through their sustainable, smart communication style. Their central brand tension — "New vs. Secondhand" — shapes every message they craft in the E-commerce sector.

What language style does ThredUp use?

ThredUp uses conscious language with figurative messaging. Their sentences are typically statement in structure, using the present tense.