Macy's Tone of Voice — Aspirational & American

Tagline: "Believe"

Industry: Department Store

Sector: E-commerce

How Macy's Communicates

Macy's communicates with a aspirational and american voice using aspirational language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Believe", captures this voice. The central tension in Macy's's communication is ordinary vs. magical, which shapes every message they craft. Their mission is to be the preferred shopping destination for our customers.

Tone Words

Macy's's brand voice is defined by the following tone words: Aspirational, American.

Communication Style

  • Language Style: Aspirational
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

Macy's Brand Story

Macy's is an American icon from the Thanksgiving Day Parade to Miracle on 34th Street. The brand continues to reinvent the department store experience for modern shoppers.

Brand Message

The magic of department store shopping, reimagined

Brand Mission

Be the preferred shopping destination for our customers

Brand Positioning

Core Concept: Magic of Shopping

Central Tension: Ordinary vs. Magical

Frequently Asked Questions About Macy's

What is Macy's's tone of voice?

Macy's uses a aspirational, american tone of voice. Their communication is aspirational, typically using command-style sentences in the present tense. Their tagline "Believe" exemplifies this voice.

How does Macy's communicate with customers?

Macy's is an American icon from the Thanksgiving Day Parade to Miracle on 34th Street. The brand continues to reinvent the department store experience for modern shoppers.

What is Macy's's brand message?

Macy's's core message is about The magic of department store shopping, reimagined. Their concept "Magic of Shopping" drives their mission: Be the preferred shopping destination for our customers.

What makes Macy's's brand voice unique?

Macy's stands out through their aspirational, american communication style. Their central brand tension — "Ordinary vs. Magical" — shapes every message they craft in the E-commerce sector.

What language style does Macy's use?

Macy's uses aspirational language with figurative messaging. Their sentences are typically command in structure, using the present tense.