REI Tone of Voice — Adventurous & Community

Tagline: "A Life Outdoors Is a Life Well Lived"

Industry: Outdoor Retail / Co-op

Sector: E-commerce

How REI Communicates

REI communicates with a adventurous and community voice using adventurous language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "A Life Outdoors Is a Life Well Lived", captures this voice. The central tension in REI's communication is indoor vs. outdoor, which shapes every message they craft. Their mission is to inspire, educate, and outfit for a lifetime of outdoor adventure and stewardship.

Tone Words

REI's brand voice is defined by the following tone words: Adventurous, Community.

Communication Style

Language Style: Adventurous
Sentence Type: Statement
Tense: Present
Expression: Figurative

REI Brand Story

REI operates as a consumer co-op, putting members and the outdoors first. From OptOutside to environmental advocacy, REI proves business can serve a higher purpose.

Brand Message

Quality gear and expertise to fuel outdoor adventures

Brand Mission

Inspire, educate, and outfit for a lifetime of outdoor adventure and stewardship

Brand Positioning

Core Concept: Outdoor Living

Central Tension: Indoor vs. Outdoor

About REI

Recreational Equipment, Inc., doing business as REI, is an American retail and outdoor recreation services corporation. It was formerly governed, and continues to brand itself, as a consumers' co-operative. REI sells camping gear, hiking, climbing, cycling, water, running, fitness, snow, travel equipment, and men, women and kids clothing. Unlike other outdoor sports stores, it does not sell hunting or fishing equipment. REI operates 181 retail stores in 41 states. It also receives orders via mail-order catalogs and the internet.

Frequently Asked Questions About REI

What is REI's tone of voice?

REI uses a adventurous, community tone of voice. Their communication is adventurous, typically using statement-style sentences in the present tense. Their tagline "A Life Outdoors Is a Life Well Lived" exemplifies this voice.

How does REI communicate with customers?

REI operates as a consumer co-op, putting members and the outdoors first. From OptOutside to environmental advocacy, REI proves business can serve a higher purpose.

What is REI's brand message?

REI's core message: Quality gear and expertise to fuel outdoor adventures Their mission: Inspire, educate, and outfit for a lifetime of outdoor adventure and stewardship

What is REI's slogan?

REI's slogan is "A Life Outdoors Is a Life Well Lived". It carries their adventurous, community voice.

What is REI's mission?

REI's mission: Inspire, educate, and outfit for a lifetime of outdoor adventure and stewardship

What makes REI's brand voice unique?

REI stands out through their adventurous, community communication style. Their central brand tension, "Indoor vs. Outdoor", shapes how they communicate across the E-commerce sector.

What language style does REI use?

REI uses adventurous language, with figurative messaging, in statement-style sentences, using the present tense.