Postmates Tone of Voice — Urban & Convenient

Tagline: "We Get It"

Industry: Delivery

Sector: E-commerce

How Postmates Communicates

Postmates ties delivery to getting you anything, fast. "We Get It" frames the service around on-demand delivery of food and more in the city — urban, convenient, quick. The voice is on-demand-anything and easy, selling the modern luxury of having whatever you want brought to your door, positioning Postmates around a knowing, city-dweller convenience: it gets both what you want and the fact that you do not want to leave the couch.

Tone Words

Postmates's brand voice is defined by the following tone words: Urban, Convenient.

Communication Style

Language Style: On-demand-anything
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Postmates Brand Story

Postmates pioneered anything-delivery before food delivery dominated. From restaurant meals to retail purchases, Postmates couriers delivered urban convenience.

Brand Message

On-demand delivery for anything

Brand Mission

Enable the on-demand economy

Brand Positioning

Core Concept: Anything Delivered

Central Tension: Want vs. Have

About Postmates

Postmates Inc. is an American food delivery service, founded in 2011, and acquired by Uber in 2020. It offers local delivery of restaurant-prepared meals and other goods. It is headquartered in San Francisco, California. As of February 2019, Postmates operates in 2,940 U.S. cities. Postmates primarily competes with Grubhub, DoorDash, and its sister service Uber Eats. The company has been sued for alleged antitrust price manipulation.

Frequently Asked Questions About Postmates

What is Postmates's tone of voice?

Postmates uses a urban, convenient tone of voice. Their communication is on-demand-anything, typically using statement-style sentences in the present tense. Their tagline "We Get It" exemplifies this voice.

How does Postmates communicate with customers?

Postmates pioneered anything-delivery before food delivery dominated. From restaurant meals to retail purchases, Postmates couriers delivered urban convenience.

What is Postmates's brand message?

Postmates's core message: On-demand delivery for anything Their mission: Enable the on-demand economy

What is Postmates's slogan?

Postmates's slogan is "We Get It". It carries their urban, convenient voice.

What is Postmates's mission?

Postmates's mission: Enable the on-demand economy

What makes Postmates's brand voice unique?

Postmates stands out through their urban, convenient communication style. Their central brand tension, "Want vs. Have", shapes how they communicate across the E-commerce sector.

What language style does Postmates use?

Postmates uses on-demand-anything language, with imaginative messaging, in statement-style sentences, using the present tense.