Postmates Tone of Voice — Urban & Convenient

Tagline: "We Get It"

Industry: Delivery

Sector: E-commerce

How Postmates Communicates

Postmates communicates with a urban and convenient voice using casual language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "We Get It", captures this voice. The central tension in Postmates's communication is want vs. have, which shapes every message they craft. Their mission is to enable the on-demand economy.

Tone Words

Postmates's brand voice is defined by the following tone words: Urban, Convenient.

Communication Style

Language Style: Casual
Sentence Type: Statement
Tense: Present
Expression: Figurative

Postmates Brand Story

Postmates pioneered anything-delivery before food delivery dominated. From restaurant meals to retail purchases, Postmates couriers delivered urban convenience.

Brand Message

On-demand delivery for anything

Brand Mission

Enable the on-demand economy

Brand Positioning

Core Concept: Anything Delivered

Central Tension: Want vs. Have

About Postmates

Postmates Inc. is an American food delivery service, founded in 2011, and acquired by Uber in 2020. It offers local delivery of restaurant-prepared meals and other goods. It is headquartered in San Francisco, California. As of February 2019, Postmates operates in 2,940 U.S. cities. Postmates primarily competes with Grubhub, DoorDash, and its sister service Uber Eats. The company has been sued for alleged antitrust price manipulation.

Frequently Asked Questions About Postmates

What is Postmates's tone of voice?

Postmates uses a urban, convenient tone of voice. Their communication is casual, typically using statement-style sentences in the present tense. Their tagline "We Get It" exemplifies this voice.

How does Postmates communicate with customers?

Postmates pioneered anything-delivery before food delivery dominated. From restaurant meals to retail purchases, Postmates couriers delivered urban convenience.

What is Postmates's brand message?

Postmates's core message: On-demand delivery for anything Their mission: Enable the on-demand economy

What is Postmates's slogan?

Postmates's slogan is "We Get It". It carries their urban, convenient voice.

What is Postmates's mission?

Postmates's mission: Enable the on-demand economy

What makes Postmates's brand voice unique?

Postmates stands out through their urban, convenient communication style. Their central brand tension, "Want vs. Have", shapes how they communicate across the E-commerce sector.

What language style does Postmates use?

Postmates uses casual language, with figurative messaging, in statement-style sentences, using the present tense.