Postmates Tone of Voice — Urban & Convenient

Tagline: "We Get It"

Industry: Delivery

Sector: E-commerce

How Postmates Communicates

Postmates communicates with a urban and convenient voice using casual language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "We Get It", captures this voice. The central tension in Postmates's communication is want vs. have, which shapes every message they craft. Their mission is to enable the on-demand economy.

Tone Words

Postmates's brand voice is defined by the following tone words: Urban, Convenient.

Communication Style

  • Language Style: Casual
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Postmates Brand Story

Postmates pioneered anything-delivery before food delivery dominated. From restaurant meals to retail purchases, Postmates couriers delivered urban convenience.

Brand Message

On-demand delivery for anything

Brand Mission

Enable the on-demand economy

Brand Positioning

Core Concept: Anything Delivered

Central Tension: Want vs. Have

Frequently Asked Questions About Postmates

What is Postmates's tone of voice?

Postmates uses a urban, convenient tone of voice. Their communication is casual, typically using statement-style sentences in the present tense. Their tagline "We Get It" exemplifies this voice.

How does Postmates communicate with customers?

Postmates pioneered anything-delivery before food delivery dominated. From restaurant meals to retail purchases, Postmates couriers delivered urban convenience.

What is Postmates's brand message?

Postmates's core message is about On-demand delivery for anything. Their concept "Anything Delivered" drives their mission: Enable the on-demand economy.

What makes Postmates's brand voice unique?

Postmates stands out through their urban, convenient communication style. Their central brand tension — "Want vs. Have" — shapes every message they craft in the E-commerce sector.

What language style does Postmates use?

Postmates uses casual language with figurative messaging. Their sentences are typically statement in structure, using the present tense.