Gojek Tone of Voice — Indonesian & Comprehensive

Tagline: "Satu Aplikasi Untuk Semua"

Industry: Super App

Sector: E-commerce

How Gojek Communicates

Gojek is the app Indonesia runs its day through. "Satu Aplikasi Untuk Semua" — one app for everything — frames it as an all-purpose life tool from rides to food to payments — practical, local, sweeping. The voice is versatile and grounded, built to be indispensable to daily life.

Tone Words

Gojek's brand voice is defined by the following tone words: Indonesian, Comprehensive.

Communication Style

Language Style: Versatile
Sentence Type: Statement
Tense: Present
Expression: Straightforward

Gojek Brand Story

Gojek started with motorcycle taxis and grew into Indonesias essential super app. From rides to food to payments, Gojek powers daily life across the archipelago.

Brand Message

One app for everything in Indonesia

Brand Mission

Improve everyday life in Indonesia

Brand Positioning

Core Concept: Indonesian Super App

Central Tension: Fragmented vs. Unified

About Gojek

PT Gojek Indonesia (stylized in all lower case and stylized j as goȷek, formerly styled as GO-JEK) is an Indonesian on-demand multi-service platform and digital payment technology group based in Jakarta. Gojek was first established in Indonesia in 2009 as a call center to connect consumers to courier delivery and two-wheeled ride-hailing services. Gojek launched its application in 2015 with only four services: GoRide, GoSend, GoShop, and GoFood. Valued at US$10 billion today, Gojek has transformed into a super app, providing more than 20 services. Gojek operates in 4 countries: Indonesia, Singapore, Thailand, and the Philippines (through the acquisition of Coins.ph). Gojek is the first Indonesian unicorn company as well as the country's first "decacorn" company. It is the only company in Southeast Asia that is included in Fortune's "50 Companies That Changed the World" in 2017 and 2019, ranked at 17 and 11, respectively. As of June 2020, it has about 170 million users throughout Southeast Asia. On 17 May 2021, Gojek and Tokopedia announced the completion of their merger and established a new holding company, called GoTo. Gojek has won financial backing from investors including Astra...

Frequently Asked Questions About Gojek

What is Gojek's tone of voice?

Gojek uses a indonesian, comprehensive tone of voice. Their communication is versatile, typically using statement-style sentences in the present tense. Their tagline "Satu Aplikasi Untuk Semua" exemplifies this voice.

How does Gojek communicate with customers?

Gojek started with motorcycle taxis and grew into Indonesias essential super app. From rides to food to payments, Gojek powers daily life across the archipelago.

What is Gojek's brand message?

Gojek's core message: One app for everything in Indonesia Their mission: Improve everyday life in Indonesia

What is Gojek's slogan?

Gojek's slogan is "Satu Aplikasi Untuk Semua". It carries their indonesian, comprehensive voice.

What is Gojek's mission?

Gojek's mission: Improve everyday life in Indonesia

What makes Gojek's brand voice unique?

Gojek stands out through their indonesian, comprehensive communication style. Their central brand tension, "Fragmented vs. Unified", shapes how they communicate across the E-commerce sector.

What language style does Gojek use?

Gojek uses versatile language, with straightforward messaging, in statement-style sentences, using the present tense.