The RealReal Tone of Voice — Luxury & Authenticated

Tagline: "Luxury consignment redefined"

Industry: Luxury Resale

Sector: E-commerce

How The RealReal Communicates

The RealReal communicates with a luxury, authenticated and sustainable voice using refined language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Luxury consignment redefined", captures this voice. The central tension in The RealReal's communication is luxury vs. resale, which shapes every message they craft. Their mission is to extend the life of luxury goods.

Tone Words

The RealReal's brand voice is defined by the following tone words: Luxury, Authenticated, Sustainable.

Communication Style

Language Style: Refined
Sentence Type: Statement
Tense: Present
Expression: Figurative

The RealReal Brand Story

The RealReal is the leader in authenticated luxury consignment.

Brand Message

Authenticated luxury consignment

Brand Mission

To extend the life of luxury goods

Brand Positioning

Core Concept: Luxury Redefined

Central Tension: Luxury vs. Resale

About The RealReal

The RealReal, Inc. is an online marketplace for users to buy and sell luxury goods that are authenticated by experts. It has more than 38 million members, and has sold nearly 40 million items as of Sept. 30, 2023.

Frequently Asked Questions About The RealReal

What is The RealReal's tone of voice?

The RealReal uses a luxury, authenticated, sustainable tone of voice. Their communication is refined, typically using statement-style sentences in the present tense. Their tagline "Luxury consignment redefined" exemplifies this voice.

What is The RealReal's brand message?

The RealReal's core message: Authenticated luxury consignment Their mission: To extend the life of luxury goods

What is The RealReal's slogan?

The RealReal's slogan is "Luxury consignment redefined". It carries their luxury, authenticated, sustainable voice.

What is The RealReal's mission?

The RealReal's mission: To extend the life of luxury goods

What makes The RealReal's brand voice unique?

The RealReal stands out through their luxury, authenticated, sustainable communication style. Their central brand tension, "Luxury vs. Resale", shapes how they communicate across the E-commerce sector.

What language style does The RealReal use?

The RealReal uses refined language, with figurative messaging, in statement-style sentences, using the present tense.