The RealReal Tone of Voice — Luxury & Authenticated

Tagline: "Luxury consignment redefined"

Industry: Luxury Resale

Sector: E-commerce

How The RealReal Communicates

The RealReal communicates with a luxury, authenticated and sustainable voice using refined language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Luxury consignment redefined", captures this voice. The central tension in The RealReal's communication is luxury vs. resale, which shapes every message they craft. Their mission is to extend the life of luxury goods.

Tone Words

The RealReal's brand voice is defined by the following tone words: Luxury, Authenticated, Sustainable.

Communication Style

  • Language Style: Refined
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

The RealReal Brand Story

The RealReal is the leader in authenticated luxury consignment.

Brand Message

Authenticated luxury consignment

Brand Mission

To extend the life of luxury goods

Brand Positioning

Core Concept: Luxury Redefined

Central Tension: Luxury vs. Resale

Frequently Asked Questions About The RealReal

What is The RealReal's tone of voice?

The RealReal uses a luxury, authenticated, sustainable tone of voice. Their communication is refined, typically using statement-style sentences in the present tense. Their tagline "Luxury consignment redefined" exemplifies this voice.

How does The RealReal communicate with customers?

The RealReal is the leader in authenticated luxury consignment.

What is The RealReal's brand message?

The RealReal's core message is about Authenticated luxury consignment. Their concept "Luxury Redefined" drives their mission: To extend the life of luxury goods.

What makes The RealReal's brand voice unique?

The RealReal stands out through their luxury, authenticated, sustainable communication style. Their central brand tension — "Luxury vs. Resale" — shapes every message they craft in the E-commerce sector.

What language style does The RealReal use?

The RealReal uses refined language with figurative messaging. Their sentences are typically statement in structure, using the present tense.