Harman Kardon Tone of Voice — Premium & Refined

Tagline: "The Art of Sound"

Industry: Audio

Sector: Technology

How Harman Kardon Communicates

Harman Kardon ties audio to elegance and craft. "The Art of Sound" frames the brand around beautifully-designed premium speakers where form and sound quality meet — premium, refined, artful. The voice is sound-artistry and sophisticated, selling audio as something to be admired as well as heard, positioning its sleek, often-transparent speakers as objects that treat great sound as a genuine art form for the discerning listener.

Tone Words

Harman Kardon's brand voice is defined by the following tone words: Premium, Refined.

Communication Style

Language Style: Sound-artistry
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Harman Kardon Brand Story

Harman Kardon pioneered the integrated stereo receiver and continues leading audio design. The brand combines audiophile sound quality with stunning industrial design.

Brand Message

Where sound meets beautiful design

Brand Mission

Create audio experiences that inspire

Brand Positioning

Core Concept: Audio Art

Central Tension: Technical vs. Aesthetic

About Harman Kardon

Harman/Kardon is a brand of US-based Harman International Industries. Harman Kardon was originally founded in Westbury, New York, in 1953 by business partners Sidney Harman and Bernard Kardon. The company is focused on three audio equipment business segments – Automotive, Consumer and Professional – offering products under company-owned brand names including AKG, AMX, Arcam, Bang & Olufsen, Becker, Boston Acoustics, Bowers & Wilkins, BSS Audio, Classé, Crown, dbx, Definitive Technology, Denon, DigiTech, Harman Kardon, HEOS, Infinity, JBL, Lexicon, Mark Levinson, Marantz, Martin, Polk Audio, Revel, Soundcraft and Studer. HARMAN International corporate customers include Apple, Audi, BMW, Cadillac, Ford, Genesis, Google, Hyundai, Kia, Lexus, Lincoln, Mercedes-Benz, Ram Trucks, Toyota and Volkswagen. As of June 30, 2007, the company held 1,885 trademark registrations and 294 pending trademark applications around the world. The company also held 1,695 United States and foreign patents and 2,172 pending patent applications covering various audio, infotainment and software products.

Frequently Asked Questions About Harman Kardon

What is Harman Kardon's tone of voice?

Harman Kardon uses a premium, refined tone of voice. Their communication is sound-artistry, typically using statement-style sentences in the present tense. Their tagline "The Art of Sound" exemplifies this voice.

How does Harman Kardon communicate with customers?

Harman Kardon pioneered the integrated stereo receiver and continues leading audio design. The brand combines audiophile sound quality with stunning industrial design.

What is Harman Kardon's brand message?

Harman Kardon's core message: Where sound meets beautiful design Their mission: Create audio experiences that inspire

What is Harman Kardon's slogan?

Harman Kardon's slogan is "The Art of Sound". It carries their premium, refined voice.

What is Harman Kardon's mission?

Harman Kardon's mission: Create audio experiences that inspire

What makes Harman Kardon's brand voice unique?

Harman Kardon stands out through their premium, refined communication style. Their central brand tension, "Technical vs. Aesthetic", shapes how they communicate across the Technology sector.

What language style does Harman Kardon use?

Harman Kardon uses sound-artistry language, with imaginative messaging, in statement-style sentences, using the present tense.