Dow Tone of Voice — Collaborative & Innovative

Tagline: "Seek Together"

Industry: Chemicals

Sector: Industrial

How Dow Communicates

Dow frames materials science as a shared search for answers. "Seek Together" ties chemistry and innovation to partnership and sustainability — collaborative, technical, purposeful. The voice is co-creative and steady, selling progress as something worked out with customers, not alone.

Tone Words

Dow's brand voice is defined by the following tone words: Collaborative, Innovative, Sustainable.

Communication Style

Language Style: Co-creative
Sentence Type: Command
Tense: Command
Expression: Imaginative

Dow Brand Story

Dow is a global materials science company with products across packaging, infrastructure and consumer care.

Brand Message

Materials science company

Brand Mission

To deliver science-based solutions for a sustainable future

Brand Positioning

Core Concept: Collaborative seeking

Central Tension: Solo vs. Together

About Dow

Dow AgroSciences LLC was a wholly owned subsidiary of the Dow Chemical Company specializing in not only agricultural chemicals such as pesticides, but also seeds and biotechnology solutions. The company was based in Indianapolis, Indiana, in the United States. On 31 January 2006, Dow AgroSciences announced that it had received regulatory approval for the world's first plant-cell-produced vaccine against Newcastle disease virus from USDA Center for Veterinary Biologics. Dow AgroSciences operates brand names such as Sentricon, Vikane, Mycogen®, SmartStax®, Enlist™, Pfister Seed®, PhytoGen®, Prairie Brand Seed®, Alforex Seeds®, Profume, Dairyland Seed®, and Brodbeck Seed®. Dow AgroSciences also produces Omega-9 canola and sunflower oils. In 2017, the Dow Chemical Company merged into DowDuPont and in April 2019, the company's parent, Dow Inc. was separated into a public company via a corporate spin-off. The Dow AgroSciences business unit remained with DowDuPont and was spun off into Corteva Inc, on June 3, 2019. In October 2011, the U.S. Justice Department announced that a biotech specialist at Cargill had pleaded guilty to stealing information from Cargill and Dow AgroSciences. Kexue...

Frequently Asked Questions About Dow

What is Dow's tone of voice?

Dow uses a collaborative, innovative, sustainable tone of voice. Their communication is co-creative, typically using command-style sentences in the command tense. Their tagline "Seek Together" exemplifies this voice.

How does Dow communicate with customers?

Dow is a global materials science company with products across packaging, infrastructure and consumer care.

What is Dow's brand message?

Dow's core message: Materials science company Their mission: To deliver science-based solutions for a sustainable future

What is Dow's slogan?

Dow's slogan is "Seek Together". It carries their collaborative, innovative, sustainable voice.

What is Dow's mission?

Dow's mission: To deliver science-based solutions for a sustainable future

What makes Dow's brand voice unique?

Dow stands out through their collaborative, innovative, sustainable communication style. Their central brand tension, "Solo vs. Together", shapes how they communicate across the Industrial sector.

What language style does Dow use?

Dow uses co-creative language, with imaginative messaging, in command-style sentences, using the command tense.