Dow Tone of Voice — Collaborative & Innovative

Tagline: "Seek Together"

Industry: Chemicals

Sector: Industrial

How Dow Communicates

Dow communicates with a collaborative, innovative and sustainable voice using collaborative language. Their sentences are primarily commands in the imperative tense. Their messaging is figurative. Their tagline, "Seek Together", captures this voice. The central tension in Dow's communication is solo vs. together, which shapes every message they craft. Their mission is to deliver science-based solutions for a sustainable future.

Tone Words

Dow's brand voice is defined by the following tone words: Collaborative, Innovative, Sustainable.

Communication Style

  • Language Style: Collaborative
  • Sentence Type: Command
  • Tense: Imperative
  • Expression: Figurative

Dow Brand Story

Dow is a global materials science company with products across packaging, infrastructure and consumer care.

Brand Message

Materials science company

Brand Mission

To deliver science-based solutions for a sustainable future

Brand Positioning

Core Concept: Collaborative seeking

Central Tension: Solo vs. Together

Frequently Asked Questions About Dow

What is Dow's tone of voice?

Dow uses a collaborative, innovative, sustainable tone of voice. Their communication is collaborative, typically using command-style sentences in the imperative tense. Their tagline "Seek Together" exemplifies this voice.

How does Dow communicate with customers?

Dow is a global materials science company with products across packaging, infrastructure and consumer care.

What is Dow's brand message?

Dow's core message is about Materials science company. Their concept "Collaborative seeking" drives their mission: To deliver science-based solutions for a sustainable future.

What makes Dow's brand voice unique?

Dow stands out through their collaborative, innovative, sustainable communication style. Their central brand tension — "Solo vs. Together" — shapes every message they craft in the Industrial sector.

What language style does Dow use?

Dow uses collaborative language with figurative messaging. Their sentences are typically command in structure, using the imperative tense.