Waste Management Tone of Voice — Green & Sustainable

Tagline: "Think Green"

Industry: Waste Management

Sector: Industrial

How Waste Management Communicates

Waste Management ties trash collection to environmental responsibility. "Think Green" frames America’s largest waste company around handling waste sustainably, with a focus on recycling and renewable energy — green, sustainable, environmental. The voice is green-waste and purposeful, selling waste management as part of the environmental solution, positioning WM around not just picking up trash but recovering, recycling, and turning waste into resources for a greener future.

Tone Words

Waste Management's brand voice is defined by the following tone words: Green, Sustainable, Environmental.

Communication Style

Language Style: Green-waste
Sentence Type: Command
Tense: Command
Expression: Imaginative

Waste Management Brand Story

Waste Management is North Americas largest residential trash hauler.

Brand Message

Americas largest waste company

Brand Mission

To maximize resource value while minimizing environmental impact

Brand Positioning

Core Concept: Green thinking

Central Tension: Wasteful vs. Green

About Waste Management

Waste Management, Inc., doing business as WM, is a waste management company operating in North America. Founded in 1968, the company is headquartered in the Bank of America Tower in Houston, Texas. The company's network includes 337 transfer stations, 254 active landfills, 97 recycling plants, 135 landfill gas utilization projects, and six power plants. WM serves approximately 21 million residential, industrial, municipal, and commercial customers across the United States, Canada, and Puerto Rico. The company operates the industry's largest trucking fleet, with 26,000 collection and transfer vehicles. WM and its largest competitor, Republic Services, Inc., manage more than half of the garbage collection in the United States.

Frequently Asked Questions About Waste Management

What is Waste Management's tone of voice?

Waste Management uses a green, sustainable, environmental tone of voice. Their communication is green-waste, typically using command-style sentences in the command tense. Their tagline "Think Green" exemplifies this voice.

What is Waste Management's brand message?

Waste Management's core message: Americas largest waste company Their mission: To maximize resource value while minimizing environmental impact

What is Waste Management's slogan?

Waste Management's slogan is "Think Green". It carries their green, sustainable, environmental voice.

What is Waste Management's mission?

Waste Management's mission: To maximize resource value while minimizing environmental impact

What makes Waste Management's brand voice unique?

Waste Management stands out through their green, sustainable, environmental communication style. Their central brand tension, "Wasteful vs. Green", shapes how they communicate across the Industrial sector.

What language style does Waste Management use?

Waste Management uses green-waste language, with imaginative messaging, in command-style sentences, using the command tense.