CEMEX Tone of Voice — Global & Sustainable

Tagline: "Building A Better Future"

Industry: Construction Materials

Sector: Industrial

How CEMEX Communicates

CEMEX ties cement and building materials to a better future. "Building A Better Future" frames the global company around cement and concrete produced more sustainably and innovatively — global, sustainable, forward-looking. The voice is sustainable-cement and purposeful, selling construction materials with an eye on the planet, positioning CEMEX around supplying the cement that builds the world while striving to do it in greener, more innovative ways for a better future.

Tone Words

CEMEX's brand voice is defined by the following tone words: Global, Sustainable, Innovative.

Communication Style

Language Style: Sustainable-cement
Sentence Type: Statement
Tense: Present
Expression: Imaginative

CEMEX Brand Story

CEMEX is a global building materials company providing cement, ready-mix concrete, and aggregates.

Brand Message

Cement for a better world

Brand Mission

Building sustainable infrastructure globally

Brand Positioning

Core Concept: Sustainable construction

Central Tension: Construction vs. Climate

About CEMEX

CEMEX S.A.B. de C.V., known as Cemex, is a Mexican multinational building materials company headquartered in San Pedro, near Monterrey, Nuevo León, Mexico. It manufactures and distributes cement, ready-mix concrete and aggregates in more than 50 countries. In 2020 it was ranked as the 5th largest cement company (by amount of cement produced annually) in the world, at 87.09 million tonnes. Lorenzo Zambrano was the chairman and chief executive officer until his death on May 12, 2014. The Board of Directors named Rogelio Zambrano Lozano as chairman, and Fernando A. Gonzalez as CEO. About a quarter of the company's sales come from its Mexico operations, a third from its plants in the U.S., 30% from its operations in Europe, North Africa, the Middle East and Asia, and the rest from its other plants around the world. CEMEX currently operates on four continents, with 64 cement plants, 1,348 ready-mix-concrete facilities, 246 quarries, 269 distribution centers and 68 marine terminals. In the 2021 Forbes Global 2000, Cemex was ranked as the 1178th -largest public company in the world with over US$13 billion in annual sales. The company's world headquarters are in San Pedro Garza García, a city...

Frequently Asked Questions About CEMEX

What is CEMEX's tone of voice?

CEMEX uses a global, sustainable, innovative tone of voice. Their communication is sustainable-cement, typically using statement-style sentences in the present tense. Their tagline "Building A Better Future" exemplifies this voice.

How does CEMEX communicate with customers?

CEMEX is a global building materials company providing cement, ready-mix concrete, and aggregates.

What is CEMEX's brand message?

CEMEX's core message: Cement for a better world Their mission: Building sustainable infrastructure globally

What is CEMEX's slogan?

CEMEX's slogan is "Building A Better Future". It carries their global, sustainable, innovative voice.

What is CEMEX's mission?

CEMEX's mission: Building sustainable infrastructure globally

What makes CEMEX's brand voice unique?

CEMEX stands out through their global, sustainable, innovative communication style. Their central brand tension, "Construction vs. Climate", shapes how they communicate across the Industrial sector.

What language style does CEMEX use?

CEMEX uses sustainable-cement language, with imaginative messaging, in statement-style sentences, using the present tense.